This week we’re featuring articles on the new Facebook algo change for January 2015, content predictions for the New Year, and how SEO and conversion rates work together.
Check out these three posts after the jump!
Facebook to Brands: No More Free Rides in 2015 by Toni McQuilken, November 21, Adweek
Facebook announced a move this month that will make it more difficult for brands to reach their fans through purely organic marketing efforts. Instead, if brands want to reach the widest possible audience on the social media site, they will need to invest in ads.
In January, the site will curb the number of overly promotional posts users see from brand and celebrity pages. The company says it's responding to users who are tired of seeing posts that push them to buy a product or app; enter promotions with no context; or view actual ads disguised as posts. However, it won't limit the visibility of paid ads.
17 Content Marketing Predictions for 2015 by Contently, November 24
We’re always thinking about the state of content marketing — and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions — the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office.
SEO and Conversion Rates: Two Sides of Different Coins by Lukasz Zelezny, November 26, LinkedIn Pulse
...Some businesses with outstanding SEO practices, however, end up with abysmal conversion rates. Customers can quickly locate their website in the vast wilderness of the World Wide Web, but just as quickly leave without bothering to purchase anything. This is because SEO is only meant to put your URL head and shoulders above the rest in terms of visibility, but does nothing in terms of convincing people to give their money in exchange for what you're offering.
If you actually want to earn profits, it's important to focus not just on SEO but also on the following top three questions that specifically relate to marketing your business and selling your product.