A Complete Guide to Adding Google Business Profile Products

For companies vying for the attention of local customers, standing out online is a constant challenge.

Every click, view, and engagement counts toward making an impression that resonates with your target market.

That’s why Google Business Profile products (previously known as “Google My Business products” or “GMB products”) are such a great way to capture local search attention.

Studies show that 60% of users contact businesses directly from SERPs (search engine result pages). So it stands to reason that the more information you can offer about your business, the better the chances of a sale.

And fortunately, adding GBP products is very simple. 

What Are Google Business Profile Products?

Google Business Profile products allow owners to showcase their wares to potential customers via local search results.

Think of it as your digital storefront window.

You can include photos, descriptions and links as an effective way to let users know you offer what they need.

People often use GBPs to find opening times, directions and phone numbers.

But with Google Business Profile products, you can drive sales without customers even setting foot in your store.

Easy enhancements: Semrush Local is the local search assistant that helps you keep all your online listings properly optimized.

How Do You Add Google Business Profile Products?

Uploading Google Business Profile products is a straightforward process.

1. Make sure you’ve signed into the Google account you use to manage your Business Profile (formerly known as a “Google My Business listing”)
2. Access your Business Profile on Google by searching for your location in Search. This will bring up your Business Profile dashboard.

3. Select “Edit products” from the dashboard menu
4. On the product editor page, click “Add products”

5. Add a clear and enticing product name, category, product description, price, and a high-quality image
6. Finish with a link to the product landing page if you have one (this will add a button as a call-to-action. You can use a UTM link to track activity in Google Analytics).

7. After you’ve added your products, double-check spelling, pricing, and the URL linked to the CTA
8. Once satisfied, click "Save" to add the product to your Google Business Profile

While it is possible to edit your Business Profile via the Google Maps app, it’s not possible to add products this way.

Keep your product listings updated regularly. Monitor performance to see which products are getting more traction and make necessary adjustments as needed.

Search insights: Connect Semrush Local to your GBP for insights that can lead to unbeatable local visibility.

How Do You Edit a Google Business Profile Product?

Editing a Google Business Profile product is even simpler than adding a new one from scratch.

1. As with adding a product, make sure you’ve logged into the Google account you use to manage your Business Profile
2. Look up your location in Google Search to bring up your Business Profile dashboard
3. Select “Edit products” to open the products tab
4. Choose the product you want to edit

5. Update the product information you want to change. You can modify the product name, description, category, price, image, and the call-to-action button link.
6. Double-check all the changes you've made for accuracy
7. Once you're satisfied with the updates, click "Save" to update

Fully optimized: Trust Semrush Local to improve your listings, from consistent NAP data to the best business categories.

Boost Your Entire Local Search Presence with Semrush Local

It takes more than uploading your product collection to create a great-looking local search presence.

Connect Semrush Local to your GBP and other business listings to give all your citations a power up.

Get More Listings 

Showcasing your products and services on Google Business Profile is a great way to improve visibility and conversions.

But to properly boost your local SEO, you’ll need to pay the same care and attention to your other important business listings.

Semrush’s Listing Management fills in your details and provides you with the ability to place them in +150 directories globally from one central source, saving you tons of time.

See Ratings and Manage Reviews

Displaying your Google Business Profile products is an important part of any good local SEO strategy.

But to show customers and search engines that your business is trustworthy and high quality, you can’t ignore reviews.

Track your reviews with Semrush’s Review Management to see data from multiple directories in easy-to-read graphics.

Track Your Local Rankings

As you improve your Google Business Profile, you should see an improvement in your local positions.

To understand which actions are making an impact, you’ll need a tool that can properly analyze your map rankings.

Map Rank Tracker (for Premium Location subscribers and as a standalone solution) breaks down rankings at a hyperlocal level, so you can adjust your strategy accordingly.

Find Ways to Improve Your GBP

With your GBP products looking as good as possible, you should see more interaction with your profile.

More clicks through to your website, more calls, more direct messages and more people requesting directions to help them find your location.

Let Semrush Local track how people interact with insightful reports for better decision making.