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Elena Dryamina

How to Generate an Emotional Response with SEMrush

Elena Dryamina


At SEMrush, we have always emphasized the fact that we offer a competitive intelligence tool.

Recently, however, our team realized that our service could help our customers gather emotional intelligence.

Though you may have heard little about emotional intelligence, you most likely rely heavily on your emotions when making everyday decisions. Do we only consider quality when looking for products or services?

As human beings, we are susceptible to a wide range of emotions. How we feel before, during, or after the purchasing process can influence our decision more than the possible benefits that solutions can provide.

Nowadays, users are overloaded with data, content, new ideas, and innovations. In our highly competitive world, high-quality products, perfect customer support, and special offers no longer guarantee user engagement and loyalty. But if your web marketing materials contain emotional language, your brand has a better chance of standing out in the market.

By creating an emotional connection with clients, instead of pushing to the sale at all costs, brands appear more trustworthy and credible in the eyes of customers. Appealing to emotions in ad copies, web texts and display banners humanizes brands and makes them more recognizable.

Emotional intelligence in digital marketing helps you understand users’ behavior, moods, and feelings, as well as how to adapt your messages to a particular situation. By creating a bridge between emotions and marketing, you are able to:

  • Establish emotional triggers that can influence a purchasing decision;
  • Better engage users;
  • Increase customer loyalty;
  • Ensure successful post-sale communication; and
  • Build brand awareness.

Today, we’d like to share with you some practical ways to use SEMrush data for your online marketing activities to evoke emotional responses from your prospective and existing customers.

Download our research, and learn how to emotionally boost your web marketing activities!

Elena Dryamina is a technical writer at SEMrush. Her last article was, “How to Find Low-Competition Keywords with SEMrush."

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