Do you know what business listings are and how to manage local citations?
Did you know that the Local Pack features Google My Business listings, not websites?
Do you know how to use structured data markup for your specific type of business?
You will find the answers to these and many other questions in our e-book.
Editor's note: If you want to start with some local SEO basics, head to our guide on What is Local SEO.
In the infographic below, see the steps that you need to take to win at local SEO:
What will you learn from our e-book?
Local Packs are different from other SERP features: to get into them, a company needs a Google My Business page. More than that, this page requires optimization that is different from the regular SEO optimization of a website.
The first chapter is about the holy grail of local SEO — Local Packs. You will find out why they are important, what types there are, and how to get into one.
In the second chapter, you will learn what business listings are, how to create and verify a Google My Business page, how it should be optimized to be listed in the Local Pack, and how to manage brand name citations.
The third chapter is all about your website optimization. In order to help your business rank highly in local organic search, your site should be healthy and reliable, contain the necessary local information, and have backlinks from locally authoritative resources.
The fourth chapter will teach you how to track the results of your SEO campaigns in your business’s exact location. Bear in mind that the search results will vastly differ depending on the location of the searcher; SERPs can noticeably change within just a few miles.
In addition to that, the Appendix of our guide includes 7 different templates for the structured data markup that you can personalize and use for yourself to help Google bots index your website properly.
Download our free PDF and get a step-by-step manual for winning Local Packs, gaining incredible visibility and driving local traffic to your website.
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