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Kathleen Garvin

Google News Box: More Than Traditional News Websites

Kathleen Garvin
Google News Box: More Than Traditional News Websites

The next time you make a query on Google, take another look at the search results.

As Danny Sullivan and Barry Schwartz have pointed out, Google has changed the wording of and content within its news box.

"Discussions at Reddit, blog posts, videos and more from non-news sites may turn up," Danny wrote. Even some results with colorful language, as noted in his post.

I decided to test out the new feature. I went to Google and chose to query the suggested question: What does a total lunar eclipse look like?

 

On the first page of results, I saw this:

lunar eclipse search results 

As underlined above, the text has changed from "News for" to "In the news."

Only big name, recognized news sites typically appeared in this space. Now, as evidenced above, the results are peppered with content from a North Carolina news station and a web destination described on its Facebook page as a "an axis point of what's happening energetically in the cosmos." I pulled this example to highlight the breadth of results that now appear.

This minor-looking shift is anything but, according to Barry Schwartz. In his post on Search Engine Roundtable, he wrote, "It is a subtle change but the content within the box doesn't have to pull from Google News sources, which is a huge change."

Do you think the move to include other search results was a good one, or does it open up a can of worms? Let us know.

Thanks to Danny Sullivan and Barry Schwartz for their reporting.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

Comments

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PatMarcello
You think, Yogiraj? I'm not so sure. Google's mission for the last few years is to clean up the Web... to make it more "professional." So, I'm wondering if low-quality results will show up there, except on a limited basis. I doubt it.

So... Just for giggles...

I just tried random searches for a few terms, and finally ebola pulled the "In the news" box. Who's there? CNN, NBC News, and Huff post, as I had suspected. I think low-authority sites will have trouble getting in. Time will tell.
Yogiraj Mishra
Well that's simple, they are killing quality and content over authority.
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