Welcome to the first Google News Digest of 2020. We are going to change things up this year and add some of the best and most helpful articles our industry shares, as well as news about Google. The information our industry provides is so important and helps businesses and agencies manage the constant changes Google makes, so we feel it makes sense to share their knowledge in this digest.
So we are going to start with those articles, and then move into Google news.
Great Articles I Found This Week:
- SEO Tutorial For Beginners in 2020 - Shaun Anderson
- How to Develop Actionable and Impactful SEO Audits - Aleyda Solis
- Google Structured Data Updates Prepare SEO’s for 2020 - Jeannie Hill
- An Introduction to Python for SEO Pros Using Spreadsheets - Hamlet Batista
- Entity Clustering in Google Search Results - Bill Slawski
- Google SafeSearch and SEO: How To Test If Your Site Is Being Filtered - Glenn Gabe
- Best GTM Uses for SEO - Ian Pfister
- How Google May Map Image Queries - Bill Slawski
- The Next Frontier of Local Search: Introducing the Query Carousel - Brodie Clark
- Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word] - Vitaly Friedman
- Google My Business Cracks Down on Spam With an Increase in Suspensions - Jason Brown
GOOGLE SEARCH NEWS
January 2020 Core Update
Google decided to help decrease the stress of a Monday morning by announcing a new broad core algorithm update.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUA3RC6— Google SearchLiaison (@searchliaison) January 13, 2020
The search industry wasn't thrilled, but algorithm updates tend to make people a bit nervous (for good reason).
Can you wait till tomorrow? Pleeeasssse.— Alvaro Sánchez (@genteinvencible) January 13, 2020
On a Monday? What happened to "Don't be evil?"— Vikki Fraser (@vikkiorlando) January 13, 2020
As always, there will be a lot to see and learn in the next week. At this point, we don't much and we can't predict anything; we are in a wait and see game. However, Barry Schwartz is reporting that this update appears to be a lot larger than the last, based on industry chatter. I suggest keeping an eye on industry experts like Glenn Gabe and Aleyda Solis for more insights in the upcoming week. The Webmaster World forum also has some great discussions and insights.
Jan 2020 core update cont'd: I'm seeing some crazy movement in the health/medical space (as usual). Check out this surge. Note, the site has seen some big drops based on previous core updates, so it's hard to say how far it will come back yet. But that's a good start. :) pic.twitter.com/tqQ2nnDRrX— Glenn Gabe (@glenngabe) January 14, 2020
Google Announces Brand Icons & Black Ad Labels Now Live On Desktop Search
In May 2019, Google announced a new look for mobile Google search, and said, "With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for. " The look is now live on desktop and shows black "ad" labels and favicons:
Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv— Google SearchLiaison (@searchliaison) January 13, 2020
Here is what it looks like in the SERPs:
Google has guidelines on how to create, implement, and define a favicon to display in search results. Barry Schwartz pointed out to avoid not following guidelines (i.e., don't do something funny to show off as others have done) because the search engine "will penalize those that play games."
Google Local Knowledge Panels Added "Get More Reviews"
Joy Hawkins posted in the Local Search Forums that Google added a "Get more reviews" button. She said she sees it in both Google My Business and Search Console. She also said, "This is a big improvement over the "write a review" button that used to appear and wrongly prompt business owners to review themselves."
It looks like Google is adding a "Get more reviews" button in the Knowledge Panel for businesses you manage. I'm seeing this for businesses that I manage either in Google My Business or Search Console.https://t.co/f5swLIquiZ— Joy Hawkins (@JoyanneHawkins) December 31, 2019
Query Carousels Here to Stay?
On December 29th, Brodie Clark announced on Twitter that he has seen Query Carousels on multiple occasions and that he has seen them working for GMB content, "G Posts, Q&As, reviews, & product feeds, but I’m not seeing them ALL together. Reviews & Q&As can be combined, others remain separate."
Have been seeing the Query Carousel (coined by @mblumenthal) in full force this holiday break. Note: yes, this works for a lot of GMB content (G Posts, Q&As, reviews, & product feeds), but I’m not seeing them ALL together. Reviews & Q&As can be combined, others remain separate. pic.twitter.com/MGHrNJXMsh— Brodie Clark (@brodieseo) December 29, 2019
On January 5th Brodie published a very informative article you should read (shared above) about the Query Carousel, and on the 7th shared this via Twitter:
Awesome, found another example of the trifecta Query Carousel. Includes a Post, Q&A and review. All triggered from a reasonably short query. I had an example of this in my latest post here: https://t.co/aZbV4dXrIu, but it was 13 words long and something I hacked together... pic.twitter.com/30PtPntYAu— Brodie Clark (@brodieseo) January 7, 2020
So keep an eye out for these carousels and updates about them. If you have any questions, I suggest you reach out to Brodie and/or Mike Blumenthal on Twitter.
Source: Brodie Clark Twitter
"In Between" and "Right By" Now in Google Local/Maps
Google is continually expanding Google Local and Maps options. Colin Nielsen noticed the new "In Between" option, which helps users pinpoint where a business is located.
"In between" optimization is where it's at in 2020. "Near me" optimization is so 2019. pic.twitter.com/FN1u4MQIZf— Colan Nielsen (@ColanNielsen) January 8, 2020
He also saw "right by" — again helping users find a local business they need.
Google User Comments Showing Up in SERPs for TV Shows
Niki Mosier tweeted about finding comments in the SERPs for a TV show (don't judge her!):
Barry Schwartz explained that this feature has been around since 2018 for live sporting events and games, but it appears the search engine is testing it for live TV events that seem to be significant to the audience.
He also pointed out that comments CANNOT be made anonymously, so for reputation management reasons, be careful with what you say. If you said something after having a few beers during the game (or the Bachelor) and regret it, you can manage your comments here.
More Protection for Kids' Privacy on YouTube
YouTube has been under pressure by the U.S. Federal Trade Commission (FTC) to protect children using their platform. In September, they announced changes were coming, and now those changes have rolled out.
On their blog, they stated, "YouTube now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user. This means that on videos made for kids, we limit data collection and use, and as a result, we need to restrict or disable some product features. For example, we no longer serve personalized ads on this content or support features such as comments, live chat, notification bell, stories, save to playlist, and others."
GOOGLE ADS NEWS
Parallel Tracking for Video Campaigns Will Be Mandatory March 31, 2020
Google announced yesterday, "Parallel tracking is now available for Video campaigns, and will become mandatory for all Video campaigns starting March 31st, 2020 (as it already is for Search, Shopping, and Display). If you work with a click measurement provider, reach out to them as soon as possible to ensure that there’s no disruption to your click measurement system."
Changes to Stats Reporting for Search Campaigns with Display Expansion
Google announced they are changing how stats for Search campaigns with Display Expansion (previously known as Search campaigns with Display Select) are reported by the AdWords API, the Google Ads API, and Google Ads scripts. As of February 17th, they will no longer return display keyword stats for Search campaigns with Display Expansion in the following:
- Display Keyword Performance Report in the AdWords API and Google Ads scripts
- Display_keyword_view in the Google Ads API.
No More Google Ads Support via Social Media
On December 20th, Google Ads announced that starting January 1st, they will no longer respond to comments or messages via social for support issues. They provided a link to a form you can use.
Thanks for following Google Ads! To receive efficient and fast 1:1 troubleshooting and support, please fill out this form https://t.co/KhdJvjYAf2 for all Google Ads account-related questions. Direct messages and comments will not be actioned starting January 1, 2020.— Google Ads (@GoogleAds) December 20, 2019
Source: Google Ads
Google Ads Adding Bid Simulator Support for Target ROAS
Google's bid simulators have helped users understand their potential performance at different bid levels. Previously, they were only available for campaigns using manual bidding or Target CPA. Google Ads has now added bid simulator support for the Target ROAS bid strategy and a new budget simulator to help you get more insights from a wider variety of campaigns.
On January 10th, Steven Johns reported custom dimensions appeared in his Google Ads account.
GOOGLE ADS: Custom Dimensions (BETA) just starting to appear in my UK accounts. Use custom dimensions for: ➼ Long term annotations that reflect key categories of your business or marketing strategy.#ppcchat #ppc @GinnyMarvin @mattgsouthern pic.twitter.com/Txyd2Kj1hs— Steven Johns (@stevenjohns21) January 10, 2020
He explained more on LinkedIn:
Ginny Marvin explained this option is, "in beta now and accessible from the “Tools” dropdown in Google Ads when enabled."
Photo Test For Google Screen Ads
Joy Hawkins noticed Google Screened ads included photos
Barry Schwartz was not seeing the same results, as he posted in his article. The following tweet implies photos may be a permanent feature.
Profile pics and years in business are submitted by advertiser as part of the onboarding process. Photos are a new feature. Leads through texting also available.— SearchKings™ (@searchkings_) January 10, 2020
Source: Google Screened Ads Tests Photos
Reminder: January 27, 2020, Message Extensions Will Be Sunset in AdWords
- All existing message extensions will no longer serve.
- You will not be able to create new message extensions or update existing extensions.
- You will still be able to retrieve data for existing message extensions until the end of 2020.
- You will also be able to remove the existing message extensions until the end of 2020."
GOOGLE TOOLS NEWS
New Options in the Rich Results Test
Google Webmasters announced an improvement in the Rich Results test; it now shows embedded resources
New in the Rich Results Test! 📣 The tool now reports unloadable embedded resources, such as external elements included by a page. 👩💻 try it out at https://t.co/AGp8xwSsDK— Google Webmasters (@googlewmc) January 13, 2020
📖 learn more at https://t.co/stGphCujZN pic.twitter.com/3HU0aOOvh6
Source: Google Webmasters
Google Phasing Out User-agent Strings in Chrome
ZDNet reported that Google engineer Yoav Weiss announced the following on January 14th, "We want to freeze and unify (but not remove) the User Agent string in HTTP requests as well as in `navigator.userAgent`".
Weiss says the reasons for the change were, "The User-Agent string is an abundant source of passive fingerprinting information about our users. It contains many details about the user’s browser and device as well as many lies ("Mozilla/5.0", anyone?) that were or are needed for compatibility purposes, as servers grew reliant on bad User Agent sniffing.
On top of those privacy issues, User-Agent sniffing is an abundant source of compatibility issues, in particular for minority browsers, resulting in browsers lying about themselves (generally or to specific sites) and sites (including Google properties) being broken in some browsers for no good reason."
For more information, read the message from Weiss in the Chromium group.
Improvements in Google Assistant
Last week, Google announced new features that will make the Google Assistant more helpful for users, whether they are at home, in the car, or on their phone.
Home Features: A new feature called Scheduled Actions coming will be released later this year. Users will be able to ask the Assistant to turn on/off or start/stop a compatible smart device at the time of your choosing.
Home Organization: New household notes will help users to create digital sticky notes with the Assistant on your Smart Display. So no more stacks of paper notes that can get lost around the house. You can see all your notes at one central location. As a bonus, anyone in the home can create or view the notes without needing to sign in.
Advancing Speech Technology: The Assistant has some major advancements in language understanding and speech, and now Assistant can offer the natural reading of long-form content. In the future, Google is, "Looking to include auto-scroll and text highlighting capabilities that help users read the text as it’s being read aloud."
Privacy: At CES, Google announced, "Two new voice actions for people to easily control their privacy, such as “Hey Google, that wasn’t for you,” which lets you tell the Assistant to forget what it heard if an unintended activation occurs. You can also ask, “Hey Google, are you saving my audio data?” to learn about your privacy controls and go directly into the settings screen to change your preferences."
For more information on what is new for Google Assistant and devices, read A more helpful Google Assistant for your every day.
Test New Features via Labs in the Google App
9 to 5 Google reports that the Labs menu has appeared for more and more people within the Google app. They claim Labs is now available on most of their devices, and users can test "Pinch to zoom on search results" and "Screenshot editing, sharing and actions", and also provide feedback. Read their article ‘Labs’ arrive in Google app to let you experiment with features like pinch-to-zoom for more information.
So that is all for this week. We know 2020 is going to be a crazy ride for those in the SEO and SEM space. We are going to try and cover the news that will impact you directly, and continue to include industry articles that will help you manage all the changes Google throws at you.
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