Summer has arrived, and the amount of big industry-related news has dwindled. Still, there are quite a few exciting topics to cover. The June 19 Core Update has finished rolling out, and experts started to evaluate its impact. Google Ads got a couple of neat new features, a new Rich Results Test tool update and more experiments in local search results that have been spotted by users.
GOOGLE SEARCH NEWS
Core Update Has Rolled Out
On June 8, Google's Danny Sullivan announced the completion of the core algorithm update launched on June 3rd. As always, Google is not willing to provide details on specific issues this update covered. However, during his regular webmaster hangout, John Mueller mentioned a couple of things that might be worth checking. Those include outdated content, unrecognizable authors, and stock images instead of authors' real photos. Mueller also added that Amit Singhal's article covering signs of a quality site is still relevant and can be used as a reference.
The June 2019 core update did not create a lot of SERP volatility according to different tools (including SEMrush sensor), but some sites were severely affected. For example, crypto and financial news site CCN declared it had to shut down after losing over 70% of mobile organic traffic overnight, which led to a 90% revenue drop. UK media giant Daily Mail lost over 50% of its organic traffic according to the newspaper's representative Jesus Mendez who asked for help on Google Webmasters forum.
Sources: Early data around the Google June 2019 core update shows some winners, losers, CCN is Shutting Down after Google’s June 2019 Core Update, English Google Webmaster Central office-hours hangoutGoogle On Why You Can't Fix Core Update Issues Or Can You?
Domain Diversity Update
Another noteworthy update may affect larger sites that are trying to monopolize the SERPs. For now on, top 10 results show no more than 2 listings from the same domain. The goal of this update is to provide more variety of domains on SERPs, Google said in a statement; still, there will be exceptions. More than two results from the same domain may be shown in the top 10 in some cases when Google decides it is appropriate.
Source: Twitter: Google SearchLiaison
Carousel Local Pack
Some Google users noticed a new type of local pack for mobile. Instead of listings, Google showed up to 3 carousels with local companies for some queries. Here is a GIF made by Mike Blumenthal showing this new feature:
Choose Area Button in Local Pack
Another helpful Local Pack feature is being tested that allows users to choose an area for local search results. As Valentin Pletzer noticed, It offers several cities near the user's location to specify the search. As always, there is no official information from Google on the scale of testing. (see image 2 in the tweet below)
— Valentin Pletzer (@VorticonCmdr) June 9, 2019
Source: Twitter: Valentin Pletzer
New SOS Alerts
Google has updated the SOS alerts that are shown in the search and maps. Such alerts provide information about natural disasters, such as floods, earthquakes, hurricanes, and so on. Now, these alerts contain information about what happened, where it happened, links to news, phone rescue services, and real-time visual data, e.g., the movement of a hurricane or flood.
New Search Menu
After extensive testing, Google launched a new search menu design. Now it shows icons next to the names of Google services (video, pictures, search, maps, shopping). Apart from the new design, no other features were added.
GOOGLE ADS NEWS
Google Ads users now can set up campaign-level conversion for search and display campaigns. Google said, "Previously, your “Conversions” column selections applied to all campaigns in your account. This meant that if you had multiple campaigns intended to drive different goals, perhaps with independent marketing budgets, you’d need to create multiple accounts in order to optimize them separately."
Now you can choose specific conversion actions for each campaign to make sure your budgets are spent the way you want. While this feature is available for all accounts using search and display campaigns; video campaigns will be supported later this year. You can find more information on setting up campaign-level conversion in Google Help Center.
New Google Ads Extension Test
Google is testing a new automatic extension for paid search results, which shows the advertised domain's popularity. Where Google takes this information and what exactly these figures mean — paid, general, or specific keyword traffic — is not clear. As a Google spokesperson told Search Engine Land, "We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now."
GOOGLE TOOLS NEWS
More GSC Data
Google Search Console now uses the increased default time range in the Performance report. Now it is 90 days instead of 28 days both for Search and Discover reports. With this change, it has become easier to see and analyze trends for your site over a longer period.
If you have Discover data available on your Search Console account, we are making a small tweak to the Performance report: we're changing the default time range of the Discover and Search bars to 90 full days. To learn more about Discover Analytics check https://t.co/li1n4MGibi pic.twitter.com/drun98csQp
— Google Webmasters (@googlewmc) June 10, 2019
Source: Twitter: Google Webmasters
Rich Results Test Update
Google has added a new feature to the Rich Results Test tool that allows you to see how Googlebot desktop or Googlebot mobile sees the structured markup on a specific web page.
Google said, "The new functionality will help you review your structured data implementation using both user agents to prepare for mobile-first indexing." As we all know, the structured data on both desktop and mobile sets need to be equal if we hope to have our website considered eligible for rich results.
On July 1, 2019, mobile-first indexing will be the default for all new websites, but older sites need to continue to evaluate and monitor Google's best practices if they hope to be shown in rich results.
New Webmaster Conference Events
Google announced their new Webmaster Conference, which will be a series of local offline events held in different regions of the world. The goal is to provide local web creators, who are not always able to travel internationally, with an opportunity to get more information about Google Search. All these events will be "free and easily accessible in the region where they're organized." You can find information about upcoming events on the Webmaster Conference website. As for now, a series of conferences in India and Indonesia are planned.
New SEO Mythbusting Episodes
All videos from the SEO Mythbusting series can be viewed on the official Google Webmasters channel.
Source: Google Webmasters
These are all the news I've got for you this time. Have a great summer and don't forget to check our digest every other Wednesday!