en
English Español Deutsch Français Italiano Português (Brasil) Русский 中文 日本語
Submit post
Go to Blog

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More

95
Wow-Score
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length.

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More

This post is in English
Judith Lewis
This post is in English
Google News Digest: Data Studio Update, New Targeting Options in Ads, and More

As we are getting past summer's midpoint, less and less big industry news has come out (perhaps everyone at Google is on vacation?). Now is a good time to relax and prepare for the end of vacations season and the inevitable return of the usual marketing turmoil. Nevertheless, our digest is here help you keep track of all the new stuff that keeps happening at Google.

Keep reading to learn about SERP tests and updates, changes in Google Ads, Google tool updates, more data in the GSC API, and a new video series that will be useful to all. 


GOOGLE SEARCH NEWS

SERP Tests and Updates

As usual, Google never stops testing new search features. Here are some features that were noticed by users in the past two weeks (and documented by the one and only Barry Schwartz):

1). "More images" section in Featured Snippet spotted by @type_SEO:

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 0

Source: Google Featured Snippets More Images Section

2). More related search boxes in Image Search:

Source: Google Showing More Related Search Boxes In Image Search

3). "Some Popular Queries" showing up when a query returns no results. This feature was noticed by a few users in India, including @mayank_jee:

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 1

Source: Google Tests "Some Popular Queries" Feature

4). New Google News layout:

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 2 Image source: Search Engine Land

Source: Google News rolling out card layout on desktop search results

5). New Preview box in Image Search:

Source: Google Image Search Tests Sticky Image Preview Box

6). Ads in "people also view" carousel:

Source: Google Ads In People Also View Carousel - A Test Or Bug?

GIF Sharing from Google Images

You can now share GIFs straight from mobile Image search. This feature supports different apps, including Gmail, Hangouts, Android Messages, and Whatsapp. To make your GIF appear in this search section, upload it to Tenor.com or reach out to Google’s partnership team.

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 3

Source: GIF-ing you a way to say LOL, haha or jajaja from Google Images


GOOGLE ADS NEWS

New Targeting Options in Display & Video 360

Google announced a four new Display & Video 360 targeting updates that will roll out on August 26th:

1). Environment targeting will stop supporting device and position-related options and focus on sites and apps:

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 4

Google: "The current environment targeting setting mixes together serving environment with device types and ad positions. The new version of environment and position targeting separates out these distinct settings into related groupings."

2). Position targeting - you will be able to choose your display, video or audio ad spot on the publisher's website:

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 5

Google: "We’ve brought together all of the targeting options related to ad position into a single place."

3). Video ad player size options:

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 6

Google: "We’ve moved video ad position from video targeting to position targeting so it’s grouped with other position-related options. This targeting control still functions the same even though it’s moved locations."

4). A new version of structured data files (v5) that supports new targeting fields. You can find release notes here.

Source: Revamped environment and position targeting coming to Display & Video 360

Create your best PPC keyword list

Discover CPC, search volume, add negatives and more

Please specify a valid domain, e.g., www.example.com


GOOGLE TOOLS NEWS

Google Data Studio Update

If you use Google Data Studio, you have probably already noticed the new main page and a couple of new features that include new sorting options in charts, BigQuery BI Engine support, and more reporting options — including downloadable PDF reports and scheduled email reports. If you want to learn more about the new Data Studio look and feel, watch this video:

Source: Get to insights quicker with Data Studio's new home page

More Data in GSC API 

As Martin Splitt mentioned in his recent SEO Mythbusting video, Google is planning to provide more data via the Google Search Console API and integrate it with some of the most popular CMSs. At the moment, the GSC API can be used to obtain queries stats, sitemaps data, and add/remove sites. Google has not provided any additional information on these plans. 

Source: Google is Bringing Search Console Data to Third-Party Content Platforms

Reviews Sorted by Topics in Google Maps

"Place topics" is a new feature in the Google Maps mobile app that automatically sorts reviews by tags. According to Local Search forum users, this feature currently only works on Android devices. 

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 7 Image source: localsearchforum.com

Source: Google Maps Launches Place Topics

Traffic Delays and Crowdedness Data in Google Maps

Two new features are now available in Google Maps.

1). Live traffic delays provides information about public transportation delays based on traffic data.

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 8

2). Crowdedness predictions shows projected public transportation crowdedness based on past rides. 

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More . Image 9

These features are now available for Android and iOS users in 200 cities over the world. 

Source: Grab a seat and be on time with new transit updates on Google Maps

Fuchsia OS Documentation 

Fuchsia.dev is a new site launched to educate developers about Google's next platform. The new OS has been in development for a few years. On the website, you can find Fuchsia documentation and reference information. One day Fuchsia will replace Android on all Google devices, so you better watch out!

Source: Google launches Fuchsia.dev to teach developers about Fuchsia OS

New Video Series by John Mueller

#AskGoogleWebmasters is a new video series that will feature John Mueller. Most likely, it will be in many ways similar to Matt Cutts' Q&A series. New videos will be published on the Google Webmasters Youtube channel. It looks like the only way to ask a question, for now, is to use#AskGoogleWebmasters hashtag on Twitter. You should definitely check out this hilarious trailer:

Source: Twitter: Google Webmasters


These are all the news I have for you today; stay tuned and don't forget to check our digest every other Wednesday!

Judith Lewis
Legend

Getting here is not easy at all!

Judith is a renowned writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.
She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry.
Judith judges the MENA, EU, US and UK Search Awards, an industry leading award and has every year since their inception. She has worked with market-leading global businesses including Google, Orange, COI, NatWest/RBS, National Gallery, CIPD, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx, TotalJobs, Virgin.com, Virgin Startup & more.
She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked at Centaur Publishing, i-level, & Beyond before setting up her own consultancy. Judith also blogs about chocolate, helps with London Girl Geek Dinners, was a founding Modern Muse, and has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search. She is currently working on updating the Econsultancy Best Practice guide to SEO and teaches the advanced SEO course as well as the Paid Search courses.
Share this post
or

Comments

2000
Newcomer

Either just recently joined or is too shy to say something.

I am really happy to say it’s an interesting post to read . I learn new information from your article , you are doing a great job . Keep it up
Judith Lewis
Legend

Getting here is not easy at all!

mandwani
Thanks so much! It takes a team to get these together

Send feedback

Your feedback must contain at least 3 words (10 characters).

We will only use this email to respond to you on your feedback. Privacy Policy

Thank you for your feedback!