Guest blogging is getting all-time highs of exposure these days, thanks to an epic outburst by Señor Cutts and his warning to the SEO masses: “if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Yes, there are plenty of alternative ways to get great links in 2014, but don’t write off "guest blogging" as dead.
Leave that phrase for the tabloids. The message was to scare off the scaled up, low-quality guest blogging practices. You’re still in the clear, if you are doing it the right way.
In a nutshell, your outreach needs to target websites in your niche that rarely take on guest contributors. If your content is epic, it won’t be hard to find a home for it.
So the goal here is to network with higher quality, “Google-safe” websites.
These two steps account for about 80% of my guest blogging outreach. I have found them to be highly effective. Enjoy.
Use advanced search queries that seek quality
The following search queries will seek out light footprints of guest bloggers by finding authors that were introduced as a guest blogger on a website. This works excellent. You’ll also notice these types of websites are usually quality brands and have higher authority.
keyword “guest post by”
keyword “guest post written by”
keyword “guest author today”
DO NOT USE these advanced search queries:
Many guest blogging "guides" will tell you to use these types of search queries to find guest blogging opportunities. These kinds of queries are simply looking for easy, low-barrier-of-entry guest blogging opportunities (use at your own risk):
keyword + intitle:”Submit blog post”
intitle:”write for us”
intitle:”Submit an article”
intitle:“Suggest a guest post”
intitle:“Send a guest post”
intitle:“Write for us”
Sites that have a page dedicated to "write for us," "become a contributor" or "guest blogging" are usually not high-quality sites.
These are sites that are leaving blatant guest blogging footprints, and they get hit up around-the-clock by clueless companies, off-shore agencies and spammy websites trying to get exact-match anchor texts in their author by-lines.
I have a hard time believing these types of sites will be passing much link juice in 2015 and beyond.
Use the "Twitter Love Technique"
When you are a writer and pushing out decent amounts of quality content, you should be getting hundreds of Twitter shares.
As an example, a guest post of mine on Crazy Egg received 85 Twitter shares. Another one on Search Engine Journal recently had 262 Twitter shares. This gives me 347 opportunities.
In other words, search your blog title in Twitter and investigate the people who tweeted out your work. Remember, they already vouched for your writing by giving your article a social share, so confidently approach them with a quick reply. I have landed guest spots on large agencies and publications because of this approach.
Something like this works well: @twitterhandle appreciate the share, I’d be up for the challenge to write on [site name] sometime…later
It’s casual and non-intrusive. I have found it to work beautifully.
A quick Twitter search on my CrazyEgg post from over a month ago gave me these prospects:
Guest blogging still works very well, if done correctly.
I recently had a product review page rank for a $49,000/mo keyword solely off of 15-20 high-authority guest posts using the two methods above (See post here). As you can see, the page is well-written, but nothing special. The secret sauce is the fleet of coveted links that took me weeks of caffeine-induced nights of writing quality, epic blog posts.
Am I worried about future guest blogging algorithm tweaks? Not even in the slightest. All of the content was baller. All of the sites had tough barriers of entry and strict editorial guidelines.
Guest blogging the right way starts with the right outreach. Use the above guest blogging outreach methods and you’ll stay on Google’s good side. For further reading, check out High Authority Guest Blogging Guide.
Jeremy Page is an internet marketer and digital nomad. He began his marketing career at SEO.com before traveling the world for nine months, working from his laptop. You can connect with him on Twitter.