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Help! I Have No Data and I Don’t Know What To Do

Mike Isaac
Help! I Have No Data and I Don’t Know What To Do

It could happen to anyone, from a new SEMrush user to a longtime one.

You log into SEMrush and enter a domain into the search bar. Then, this appears:


Most people don’t understand this message and start running for the hills. Some people may feel like the woman pictured to the right and feel helpless.

Before jumping to any conclusions, make sure you understand exactly what this message is telling you.

First off, if you’ve not seen this message before, don’t be alarmed. The reason you don’t see any data in our system is due to how we get our data.

The way we collect our data determines what shows for a query. Our database consists of over 100 million keywords, and the US database includes the top 40 million keywords by search volume. We gather this data from Google & Bing's search engine results pages (SERPS). For each keyword in our system, we analyze the first two pages of search results. We then input this information into our database and display it through the various reports we offer.

So, to recap: for each keyword in our database, we gather the Top 20 results organically and the Top 11 results for paid search.

This is going to determine what shows up for your domain when you enter it into SEMrush. If you are not ranking for any of those top 40 million keywords (if searching the US database) within the top results, we will not have data for you in our system.

You could very well rank for other keywords. But if you are not ranking within the Top 20 results organically or the Top 11 paid results for any of those 40 million keywords, no data will show up for your domain.

analytics-282739_1280However, if this applies to your domain, have no fear! The best tool for you to use would be our Position Tracking tool. This allows you to enter a set domain, a set list of competitors for that domain, a list of keywords to track for these domains and a set location to see local ranking data. Once you enter this information, the Position Tracking tool will do a customized crawl for you based on the parameters you have set up.

Instead of going into the first two pages of SERPs, the Position Tracking tool will analyze the first 10 pages of SERPs. Also, by picking your location, you are seeing results for that specified area. If you wish to track keywords that do not fall within the top 40 million, you can track them through the Position Tracking tool.

Whenever you do a search within the main interface, the results will be for the national (US) level. If you are a more regionally based website, you will see clearer results for your domain using the Position Tracking tool. When looking at the data SEMrush has in its system, most of the time localized keywords such as “Plumbers in Nashville, Tennessee” are going to be on the cusp of either being included or excluded from our system due to that geo-target. This is because most geo-targeted key phrases have a lower search volume.

The Position Tracking tool will help you find information for your domain, and help you back up if you’ve fallen. You can check it out here.

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at [email protected].

Image credit: Big Mouth Barry & Pixabay

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Mike Isaac is the Customer Success Content Manager at SEMrush. He has been working at SEMrush for over 3 years and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.
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