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Larry Alton

How Real-Time Factors Influence SEO

Larry Alton
How Real-Time Factors Influence SEO

Google’s SEO algorithm is complex and ever changing. The search engine constantly strives to deliver the very best online resource for its customers, and businesses are forced to change their strategies frequently in order to keep up. One of the most influential factors now being considered in marketing is real-time data.

What is Real-Time Data, Anyways?

Essentially, real-time data (RTD) is any information delivered immediately after collection. In other words, business can use the information immediately after it’s picked up. It’s often used for tracking metrics, and it’s incredibly useful for SEO purposes.

What Does It Affect?

As you can imagine, zero turnaround time between when a piece of data is collected and when it’s available provides real opportunities for businesses to maximize their marketing effectiveness. As a direct result, SEO is hugely affected.

For example, it significantly increases your chances of ranking highly. Google tends to favor those who publish information first, and when information comes in quickly, companies can seize the opportunity to write up a quick news article to receive the top rankings. 

In addition, RTD has a massive impact on your social channels. You can easily optimize your tweets and social statuses to be picked up during real-time data collection. You’ll be able to increase your interactions via social posts and to make the most of links between your website and social pages.

How Can I Boost My SEO Efforts with RTD?

Trends will always dramatically affect online activities, and RTD is currently at the top of the trends list. Marketers should take advantage of this new capability while it’s still popular and before it moves on to something else. Here are some of the best ways to utilize the data for your company’s benefit. 

Engage with Customers

You have the ability now to see the way that customers react to everything that you do. When you publish a blog post, analytics will tell you how many people read it and how long it caught their attention. When you post a Facebook status, the real-time reaction buttons will show you what your consumers think about it. When you’re honing in on RTD, it’s difficult to miss information about what’s working and what needs vast improvements. 

Know What News Is Hot 

When you log in to Google Trends, you see a real-time depiction of the content that users are reading. Social Mention, Delicious, and Trendistic are also useful tools to determine the conversations that are most popular online. When you know what everyone is talking about at this current moment, you can use that information as the basis of your own content. 

Mobilize Fan Base

RTD can tell you who your natural brand advocates are and how you can utilize them. Brand advocates are incredibly helpful because they can recommend products and services to friends and family, defend your reputation, and likely be repeat customers. There’s no better way to market your business than through the words of those who love you

Time Your Content

Even though it’s more important to have high quality content than it is to publish at certain times, you can give the information a slight boost with a time stamp. RTD will tell you when your target audience spends the most time online and is more likely to see your content when it comes out.

Real-time data can make a massive impact on the success of your business marketing efforts. It helps you to stay relevant and even to stand out among the competition. 

Larry Alton is an independent business consultant specializing in social media trends, business and entrepreneurship. Follow him on Twitter and LinkedIn.

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