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SEMrush Blog

How Social Media Will Influence Page Ranking

SEMrush Blog
How Social Media Will Influence Page Ranking

Using social media platforms is more important than ever for online marketing. Virtually every business is looking to make its mark on Facebook, Twitter and the likes in a bid to reach a wider audience and grow its consumer base. Needless to say, social media has proved to be a wonderful springboard for this purpose and many businesses have benefited immensely from it. That being said, you still need to leverage the power of social media for boosting your SEO performance.

It is no secret that sharing a piece of content on Google Plus and other social networks adds credibility to it. As a result, the author rank of the writer improves and so does the page ranking of his/her website or blog. Yet, using social media for getting better results isn’t limited to authorship. There are several ways in which social media influences the page ranking you achieve which is why you need to know how to use it to your advantage.

Before moving forwards, it is important to remember one of the fundamentals of SEO success: keywords. Without using relevant and high value keywords, you cannot expect to take your website to the top of the rankings even if you are using social media. Therefore, it is imperative that you find the right keywords to use. In this regard, SEMrush is a wonderful resource for you to employ. Not only does SEMrush help find keywords but also organize them according to your needs and the order in which you intend to use them.

Here are some of the ways in which you can merge the power of social media and SEO to get the results you are looking for.


Check-ins is similar to the way in which one checks in to a hotel. The difference is that here a user is making use of social media to let the world know which business he/she is currently at. For instance, if you run a coffee shop, the visitors could check-in using Foursquare or Facebook. This enables the search engines, especially Google to verify your location. This is similar to the way in which web citations work.


Geotagging works when people snap photos when they are at the location of your business. This is a feature most smartphones carry these days. The photos are tagged according to location automatically, which doesn’t require the users to tag their location. What this does is allow your location to be shard via pictures and videos on Flickr and YouTube. Sharing the same images on social networks would bolster Google Plus SEO among others.

Google’s Pet Social Network

Keeping all other social networks to one side, one has to be positively certain that Google uses its own social network, Google Plus for ranking a website. So, if the number of +1s and adds you are getting on your Google+ page is increasing your page ranking would improve correspondingly. Also, the content you share which is shared further by your friends and followers improves your rankings, including the Google author rank.

Authority Reviews

One of the simplest ways to boost your SEO through social media is by having authority reviews written about your business. What you need to make sure is that they are written by people considered to be experts in the niche your business operates in. The higher their author rank, the better it would be for your business.

Shares, Likes, Followers, Etc

Last, but not the least, the people, who are adding your page on their social media profiles and sharing the content you post, actually helps your SEO. It makes sense that since people are becoming fans of your business, it should boost your search popularity as well. So, every share, like, follower, etc you get on any of the social networks on which you have created a business page, keep in mind that it all goes towards improving your page ranking.

At the end of the day, it comes down to enhancing the credibility of your business and its website using social media. The ways laid out above can help you get the page ranking you want which would boost your SEO as well as your overall success online.

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