en
English Español Deutsch Français Italiano Português (Brasil) Русский 中文 日本語
Submit post
Go to Blog

How To Boost SEO With Question Keywords Optimization

98
Wow-Score
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length.

How To Boost SEO With Question Keywords Optimization

Joydeep Bhattacharya
How To Boost SEO With Question Keywords Optimization

Question-related searches are a significant part of the overall searches Google receives each day. Internet Live Stats suggests that there are around 3.5 billion searches per day in 2018, and in 2017 Jumpshot study published on Moz has predicted that approximately 8% of search queries are phrased as questions.

Based on the above stats, we can safely conclude that optimizing your website for question keywords can make a huge difference to your SEO strategy. You can generate a lot of organic traffic, earn links or convert traffic into sales simply by grabbing a share of the featured snippet.

In this article, I will explain how Google retrieves an answer for question-based phrases and how to get your site ranked under the featured snippet or as a rich result in the search. First things first, let’s get to the basics and understand the algorithms that power the search process that answers question keywords.

Relationship Between Question Keywords And Semantic Search 

The 'searches related to ' section or the keyword suggestions listed under 'auto-suggest' are all powered by the semantic search technology. There is an important relation between semantic search and question keywords. Google can identify the entities present in the question keywords with the help of semantic search. 

Let's learn about semantic search and the Google Hummingbird update that is powered by semantic search.

What is Semantic Search?

Semantic search is ‘search with a meaning’.

‘Semantics’ is the study of the words and their logic and semantic search is essentially a data searching technique that understands the meaning of the words and determines the intent of the user before presenting the search results.

The semantic search takes into account the following factors:

  • Natural language understanding.

  • User context.

  • Query stream context.

  • Entity recognition.

semantic-search-hero-image.jpg

So, Google is actually applying the semantic search technology while processing the search queries. Whenever you enter any search query, Google understands the natural language and picks the objects from the query. It then analyzes a set of documents and presents the user with the answer in a featured snippet. This is semantic search in action.

Google Hummingbird Update

Google Hummingbird update was launched in 2013, and it made Google a faster and a more accurate search engine.

Hummingbird was a new algorithm that was way superior when compared to the older algorithms that majorly focused on keywords. With the launch of the Hummingbird, Google moved from “strings” to “things”.

In the present day, Google can pick identities from the search string, find out the relationship between the identities and provide the best search result or directly return an accurate answer to the searcher.

I wrote this post in back in 2013 which discusses query processing by Google in the era of Hummingbird. You can read it to have more information about how Google actually breaks down the search term into identities and returns the best answer to the searcher. Also, I would recommend you to have a read to this first Google Semantic Search Patent invented in 1999.

Great going! You have brushed up your knowledge on Semantics and Hummingbird. Now, let’s move on to understand question keywords and featured snippets.

What Are Q&A Phrases?

Whenever someone searches on Google with a question phrase, Google tries to provide an answer to the question. The answer is often returned in an answer panel as shown in the image below:

oldest-tree.png

Google always tries to get the most appropriate answer to the asked question. The answer returned by Google can be fetched from a Knowledge Graph or extracted from a website.

Featured Snippet - The Google Answer Box

Whenever a searcher asks a question, Google displays the answer in the form of a featured snippet that includes the summary of the answer extracted from a web page plus the title of the web page and its URL. Here is a how a featured snippet looks like:

featured-snippet.png

Now, let’s understand the types of questions that are answered by Google; this will help you to identify the best keywords and plan your content to give a direct boost to your entire SEO strategy.

Types of Questions Answered By Google (The Question keywords)

With the introduction of semantic search technology, Google had taken a big leap from just being a search engine to evolving as an answer engine. Since then, there were several developments in the area of semantic search, artificial intelligence, voice search, schema data, processing of queries, etc. These developments have helped Google to become a smart search assistant that can provide direct answers to the user’s question instead of providing links to websites.

The concept is fairly simple; Google is focusing on voice search and trying to provide users with instant answers. Hence, websites that use correct structured data have every opportunity to rank under the featured snippets in the Google results.

There are several types of questions that are answered by Google. The most prominent ones are described below:

1- Direct Answer Questions (DAQ)

These question keywords start with ‘What’, ‘Which’, ‘Where’, ‘Who’, ‘When’, ‘Why’ etc.

When the searcher asks a question like “What is the name of our galaxy?” the intent is to get a direct answer, which in this case will be “Milky Way”.

milkyway.png

Google accurately predicts the intent of the user leveraging the power of Hummingbird powered by the semantic search technology and returns an exact answer to the searcher as displayed in the below screenshot:

Similarly, Google returns a direct answer to several other types of questions as provided in the examples below:

For a question like “Which is the largest river in the world?”, Google returns a direct answer “Amazon” after accurately predicting the answer from Q&A sites like Quora.

amazon-1.png

For a question like “Where is the great sphinx?”, Google returns a direct answer “Giza Plateau” which is fetched directly from the Knowledge Graph.

giza-plateau.png

For a question like “Who is the father of medicine?”, Google returns a direct answer “Hippocrates” fetched from a website.

hippocrates.png

For a question like “When is Halloween?”, Google returns a direct answer which in this case will be the date when Halloween is falling in the current year which is again fetched from a website.

halloween.png

2- Short Answer Questions (SAQ)

These questions start with ‘why’, ‘can’ etc.

When the searcher asks any question like “Why is the ocean blue?”, an answer snippet is returned that accurately provides an explanation to the question being asked as displayed in the below screenshot:

ocean.png

For a question like “Can, humans drink seawater?”, an answer snippet is returned that provides the best explanation to the question being asked, as displayed in the below screenshot:

sea-water.png

3- Long Answer Questions (LAQ)

When the searcher puts up a question like “How to cook pasta?”, a step-by-step based answer is returned where the procedure is described. Here, the intent of the searcher is to learn the procedure in the best possible manner. Google accurately predicts the intent of the user and returns search results that explain the process in a number of steps as displayed in the below screenshot:

cook-pasta.png

These were the top 3 types of question keywords that are answered by Google. Let us now learn the techniques of finding such question keywords and including them in our SEO strategy.

How to Find Question Keywords?

There are several methods and tools that can help you find the best question keywords for your SEO strategy. I am sure you know some of these, but I will suggest some of the best tools to research the most relevant keywords in the shortest possible time.

  • Use the Keyword Magic Tool from SEMrush to find question-based keywords that contain your seed keyword. All you need to do is to enter your main keyword in the Keyword Magic Tool after logging in to your SEMrush account, and the tool will automatically generate lots of relevant question keywords.

keyword-magic-tool.png

For a detailed explanation on how to find question keywords using the Keyword Magic Tool, read this comprehensive tutorial provided by SEMrush.

  • Use The SerpStat Search Questions function to find tons of relevant question keywords. You can find this tool under Keyword Research -> SEO Research. Simply enter your main keyword and click on Content Marketing -> Search Questions section. Here, you will find a list of questions sorted by countries and most popular words.

serp-stat.png

  • AnswerThePublic, SEMrush Topic Research, Ubersuggest, Seorch, Keyword Tool, and Instakeywords are other useful tools that can assist you in finding the best question keywords.

Here are some really useful resources that can assist you in finding the best question keywords for your Q&A strategy:

How To Rank Your Pages For Direct Answer Questions (DAQ)?

To rank your web pages for direct answer questions, you need to optimize the following factors:

  • Answer the question as early as possible. (Hint: In the first sentence of the first paragraph).

  • Mention the question first and then answer the question so that it becomes easier for Google to tag your webpage as the best answer given. For example: For a question like “What is the full form of NASA?”, try answering it like “The full form of NASA is National Aeronautics and Space Administration”.

  • Do not end the answer abruptly. Instead, continue elaborating on the answer after you have given a direct answer to the question; this will provide enough weight to your answer and overall content.

  • Improve the trust in your website. Offer solid information, answer questions, don't steal content, avoid shady SEO practices. 

  • Go above and beyond when creating educational pieces about a topic. Let Google see that you are a trusted resource for their users. 

How To Rank Your Pages For Short Answer Questions (SAQ)?

To rank your web pages for short answer questions, you need to optimize the following factors:

  • Write the content in a Q&A format mentioning the question to be answered first and then properly elaborating an answer to the question. The pattern should be similar to the screenshot given below:

ncert-questions-1.jpg

How To Rank Your Pages For Long Answer Questions (LAQ)?

To rank your web pages for long answer questions, you need to optimize the following factors:

  • Answers that are too long are often better answered by videos, but if you go this route, you need to explore the topic in depth and keep it relevant and helpful. In the near future, odds are LAQ queries will return videos as answers. Videos are generally useful for searches where the searcher is looking for a procedure to create something. For example, for a query like “How to paint a room”, Google returns a YouTube video that offers the procedure to paint a room. It is also important to keep in mind that YouTube videos get a priority in the search results, so you can generate branding but will have less traffic to your site using videos.

room-paint.jpg

  • You can also try to answer LAQ searches using a step-by-step, text-based tutorial that lets people learn the technique by following a number of steps. Such tutorials are highly useful in grabbing a lot of organic traffic share because searchers click on the website from the search results. For example, for a search like “How to create a YouTube channel?”, a tutorial from Google is presented in the answer box.

youtube-channel.jpg

  • Some questions can be answered using a list format. This resource from Shopify is a great example of a list based article that presents a list of low investment business ideas that is both comprehensive and elaborative.

  • Make sure the language is easy to read (remember Dale-Chall score and Flesch-Kincaid score?),adequately outline the essential points and keep the main topics under heading tags.

  • Use images when describing each and every step because without related screenshots/images your tutorial will look incomplete.

  • Remember to keep the main heading of the page similar to the question being asked by the searcher; this is one of the critical factors that can improve the relevancy score.

Add Relevant Structured Data To Both SAQ and LAQ Keywords (Most Important)

The most important step that you need to follow for both SAQ and LAQ keywords is the addition of relevant structured data. The following types of structured data are essential for question keywords. You can choose the one that fits the best while answering your question.

Videos

If you are adding videos to your content, then read all the instructions carefully listed under the video data type. Make sure to add information such as video upload date, thumbnail, video description, and the duration.

video-imagesearch.png

Once you have added the details, test it with the help of the structured data testing tool.

Product

This markup comes handy when people are asking questions related to a specific product. Follow the instructions carefully listed under the product markup page.

products-imagesearch.png

Make sure to test the pages with the help of structured data testing tool before you start promoting them.

Also, it is vital that you maintain the accuracy and the freshness of the product item because this information can play a decisive role in making your site content getting featured in the answer box.

Recipe

If you have a recipe website, then make sure to add the recipe schema markup on all your pages where you share a particular recipe. Here is a complete guide to adding recipe structured data to your page.

recipe-imagesearch.png

Again, test and validate your data using the structured data testing tool.

Speakable (Still in Beta)

In the coming months, the speakable data type is undoubtedly going to be a game changer for voice SEO.

If you are promoting a NEWS site, then make sure to start using the speakable schema that will adequately identify sections within an article and return the answer to the user in a voice format.

speakable.png

To get started, visit the speakable data type resource page from Google.

Q&A Pages

Web Pages that contain information in a Q&A format are referred to as Q&A pages. The pages contain just one question followed by zero, one or more than one answers to the question.

A good example of a Q&A page is this one. This webpage of Stack Exchange from Apple answers a single question having four answers. The best solution was voted on by two people.

qapages.png

In its constant effort to answer the question-based phrases as accurately as possible, Google has now introduced rich results for Q&A phrases which will extract the best answer from a group of replies posted in forums and support message boards and display it in the search results.

Rich result is a new result type specifically created for question answer phrases that will provide the best answer to the user’s question.

To rank your web page as rich results, you need to mark up your data with schema.org. This Google tutorial provides all the details, guidelines and examples that will be helpful in enabling your content to get displayed in the search results.

Please Note: Similar to the QA Pages, Google has introduced new data markups for HowTo and FAQ Pages. You can learn more about these markups by visiting the below links:

HowTo Schema Markup

FAQ Schema Markup

Once you have created your pages by following all the guidelines suggested by Google, the final step is to test the pages using the rich results testing tool.

Which Question Keywords You Should Avoid Answering?

For some search queries, Google returns a direct answer that is obtained from the Knowledge Graph. No website link is shown below the answer; hence there is no point in focusing on SEO for such question keywords. This answer box is not a featured snippet because a featured snippet has a link to the website from where the answer is extracted; in most cases of answer extraction from Knowledge Graph, no featured snippet is returned. 

For example, for the search query “What is the height of Mount Everest?”, a direct answer is returned by Google (see below). This answer is directly fetched from the Knowledge Graph, and hence Google won’t prefer listing your website in the featured snippet.

mount-everest.jpg

Using The Performance Report To Optimize Search Performance

Performance report shows all the important metrics related to the performance of your site in the Google search results. You can use this report to identify the web pages that get seen as rich results and find suggestions to improve their performance.

performance-report.png

Final Thoughts

Question keyword optimization can surely transform your SEO strategy from good to excellent. You can have the upper hand among your competitors if you can grab the featured snippet share. Having content from your website displayed in the answer box means you will get more traffic and enough natural links. Question keyword optimization will be my preferred SEO strategy in 2019. How about yours?

Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Joydeep Bhattacharya has over a decade of experience in digital marketing. He maintains a personal SEO blog, Seosandwitch.com where he shares stuff related to SEO, PPC, Social Media and Conversion Optimization.
Share this post
or

Comments

2000
Newcomer

Either just recently joined or is too shy to say something.

Nice information very useful article?
Newcomer

Either just recently joined or is too shy to say something.

Excellent article brother, this will definitely help my knowledge of SEO. For better google ranking content is king. And the next big thing is Keywords. Ubersuggest is the best tool by neil patel which is available for free. You can find your keywords and then you can include those keywords in your content. You can also visit http://webboostertech.com/professional-seo-services/
for more information.
Newcomer

Either just recently joined or is too shy to say something.

thank you for giving me an explanation about how to increase visitors using SEO

by : sagara xyz
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

acep
You're welcome.
Newcomer

Either just recently joined or is too shy to say something.

Thanks for all about Keyword Knowledge and how to use the question and answer write for blog.This a great tips for me for ranking my website. I am very glad to find your one of the best article.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Saurabh Khare
Thanks, Saurabh for your comment and glad you liked it.
Newcomer

Either just recently joined or is too shy to say something.

Found your article while conducting qualitative research. You and others can see your article published in multiple events. Simply cut/paste the search query below into what we describe as a question an answer optimized search:
What is search engine optimizing, SEO? Content and keywords published as featured snippets!
Olumide Samuel
Newcomer

Either just recently joined or is too shy to say something.

This is a great post Joydeep! So many tips to rank for question keywords. And it also underlines the importance of considering searcher intent.
When a searcher puts a keyword into the search box, why are they doing so? And what are they looking for? This will help to provide the most important information while answering a question.
Consequently, how well a page satisfies the searcher intent could make the difference between the rankings of two or more pages that are trying to answer the same question.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Olumide Samuel
very well said, Olumide. I second that!
John Rampton
Pro

Asks great questions and provides brilliant answers.

This definitely works. We like to use questions for titles focusing on keywords that relate to audience concerns. These are most likely used in their searches.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

John Rampton
That's true, John. Thanks for your comment.
Suganthan Mohanadasan
Enthusiast

Occasionally takes part in conversations.

Great post with a lot of tips. Enjoyed it. Well done.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Suganthan Mohanadasan
Thanks Suganthan for your comment and I am glad you loved it : )
neetha_qb
Enthusiast

Occasionally takes part in conversations.

This is a great article for me So by adding these kinds of keyword questions to meta also ranks our website right?
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

neetha_qb
It can definitely help to optimize your website and allow the search engines to extract the answers from the content. Depending on the relevancy, added user value, trust scores etc your site can start to rank for question keywords.
neetha_qb
Enthusiast

Occasionally takes part in conversations.

Joydeep Bhattacharya
Can you please check my website and advice me what all I should add again to my website for higher ranking. Please reply when your time permits, Thank You
Newcomer

Either just recently joined or is too shy to say something.

This is an awesome post. Thanks for sharing. It has really opened my eyes to some of the tips I should have learned in the course starting my website. Best regards.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Sylvester Othuke
Thanks, Sylvester for your comment and I am happy to help you.
Saravanan Subramani
Helper

An experienced member who is always happy to help.

Hi Joydeep, thanks for article!! This discussion was very very valuable and I appreciate the thorough coverage. You provided actionable suggestions that can be put in place right away... Hats off to you!!! It always very beneficial for me to read SEMrush blogs because it does not only give me great information about SEO but also it provides many useful links through which my work become more easier.

I definitely think that Featured Snippets improved the user experience. They give strait answers, it has many advantages but some disadvantages as well, it doesn't help blogger since many users don't need to go to a blog and it's like one article takes a first and second position. Now it all going to help me a lot. Thanks for sharing your insight and stats on this!
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Saravanan Subramani
Glad, I could be of help : )
Helper

An experienced member who is always happy to help.

It's really a nice post and I like to add that study shows that more than 50% users are looking to find the answers of their questions. It's a nice and effective strategy for create FAQ page to boost your SEO and get ranked on questionable keywords. Basically it is important for E Commerce websites/retailers, because mostly buyers want to know and ask questions about the product like When "ABC" will shipped? What are shipping rates? How to refund and etc.
Its
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Faisal Ismail
Thanks for the comment, Junaid and I absolutely agree with you. It is extremely important for e-commerce sites to create proper FAQ product pages that are helpful for the users.
Jyoti Thapa
Expert

Provides valuable insights and adds depth to the conversation.

Yes, keywords are so very important, if you really want those valuable organic traffic which drive sales. Lovely article and thank you for sharing.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Jyoti Thapa
Glad, I can be of help and yes keywords were important right from the beginning of SEO and will remain to be important in the future. Only the focus is shifting towards voice.
Pavel Naydenov
Helper

An experienced member who is always happy to help.

Wow. Really nice.
Didn't know that you can divide Q/A queries to : DAQ, LAQ & SAQ.
One question: Would you recommend to start with the answer from the very beginning of the article for each of the 3 types?
Second: Do you recommend putting the long tail keyword in the meta title for higher ranking?

Thanks.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Pavel Naydenov
Hi Pavel,

1- I would recommend to write the question first and then provide the answer to the question. For LAQ, it is better to divide the answer into steps like 1..2..3 ..n. For DAQ and SAQ, you can mention the question and then provide an answer to the question. Don't forget to use schema and always prepare your answer keeping the user in mind.

2- Yes, you can have your main keyword in the title but that won't help in getting good rankings alone. For Question keyword optimization, Google looks for answers in the main content body so it is important to have your keyword in the main content body and your answer should be complete, accurate, easy to read, easy to understand and presentable. The quality of your answer is the key to getting higher rankings.

Hope this helps!

Thank you!
Pavel Naydenov
Helper

An experienced member who is always happy to help.

Joydeep Bhattacharya
Thanks for the advice. I will give it a shot.
Newcomer

Either just recently joined or is too shy to say something.

Hi Joydeep,
Thanks for sharing... Keep sharing
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

anupriya3597
Hi Anupriya,

You're welcome!
Enthusiast

Occasionally takes part in conversations.

Hi Joydeep.
You've made a mistake of describing Serpstat. You took the old screenshot from Google, not from the real platform. Serpstat doesn't look like here now. Please, change the screenshot:

http://img.serpstat.com/jessy/154833774457_kiss_103kb.png
Alex Tsygankov
SEMrush

SEMrush employee.

Eugenia
Thank you Eugenia, we replaced the image.
David Sayce
Helper

An experienced member who is always happy to help.

Great article Jaydeep, I've been doing some work on this recently with some very positive results, especially having fun with featured snippets!
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

David Sayce
Hey David,

I'm glad you are having a great time working with featured snippets. Best of luck!
Newcomer

Either just recently joined or is too shy to say something.

Amazing Article,Joydeep Bhattacharya!
Thanks for sharing such a great information.

Also Checkout amazing design and logo making work at :
tagmanagement.us
jagdish malani
Enthusiast

Occasionally takes part in conversations.

Thanks, Joydeep,
this article really makes my point clear about what this new Google Hummingbird update is all about, but now know and I definitely try to show mine blog in google's featured box on few keywords.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

jagdish malani
Hey Jagdish,

Thanks for your comment and good luck to you!
Newcomer

Either just recently joined or is too shy to say something.

Thanks, Joydeep. Good article.

If I understand correctly, you are saying to only use QA markup if the ENTIRE page is dedicated to answering the questions? So what if one has a topical page, and on the page, you list a number of related questions and answers as one "section" on the page? Can you still use the QA markup inside this page?

What about the FAQ markup? Many pages cover a topic and then will have a further FAQ on the topic. So it is not an FAQ page, but a topical page with an FAQ on it.

Any throughs on when to use either markup and when if at all to combine them?

Regards
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Warren Aronsin
Hi Warren,

You need to use 2 different markups for QA pages and FAQ pages.

For pages that have a number of answers to one specific question, you need to use the QA page markup. More information can be found here: https://developers.google.com/search/docs/data-types/qapage

Please do not use the QA markup for FAQ pages.

For pages having more than 1 question and answers, you need to use the FAQ markup. More information can be found here: https://pending.schema.org/FAQPage

Hope this helps!

Thanks!
Scott Rumsey
Helper

An experienced member who is always happy to help.

Joydeep Bhattacharya
I've seen quite a bit about this and the way many have erroneously used the QA markup for FAQ pages. Great article and the links above are highly useful.
Nikola Roza
Expert

Provides valuable insights and adds depth to the conversation.

Hey Joydeep,
great guide on optimizing for questions people ask. I learned a lo,t but especially about that new type of schema that helps Google understand that yours is an FAQ page and that they should treat it as such.

Thanks again:)
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Nikola Roza
I'm glad I could be of help. Thanks!
Paul Lovell
Pro

Asks great questions and provides brilliant answers.

Thanks joydeep
I have a test domain I will be testing just this, also another place to look for questions is answer the public
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Paul Lovell
Yes, I agree. Answer The Public is a good tool to research question keywords. Thanks for sharing it.
Kelechi Ibe
Pro

Asks great questions and provides brilliant answers.

It's funny. The opportunity is right there for the taking but most businesses fails to take advantage of it because these long tail question-based queries don't get thousands of search volumes in and of themselves. What they don't understand is that 1.) There is a massive compounding effect when you have 50 - 100 of these questions answered in your niche 2.) These question-based queries also appear on "People Also Asked" boxes under search queries with hundreds of thousands if not millions of searches per month.

Thanks for sharing, Joydeep.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Kelechi Ibe
I second that, Kelechi. People need to understand the massive opportunity lying there in the form of question keywords.
Ankur Shrivastava
Newcomer

Either just recently joined or is too shy to say something.

This is awesome! btw I've achieved Featured Snippet even before for a number of keywords and they were majorly questions!
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Ankur Shrivastava
That's great, Ankur! And thanks for your comment.
Muhamed-Kanapiya Zhaksylyk
Newcomer

Either just recently joined or is too shy to say something.

Do you know how long it takes, to take position in direct answers serp?
Newcomer

Either just recently joined or is too shy to say something.

Hi Joydeep, thanks for article. I was a freelance SEO writer and one of my clients told us to avoid making H2s questions. What are your thoughts on that? Also, we have several evergreen landing pages that contain video, explanations, and Q&A sections. Would we be considered a Q&A page? What is your take on "hybrid" pages like these?
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Joe T
Hi Joe,

At the moment, Google picks up pages that contain questions and answers in the text format only. Hybrid pages are not considered as a Q&A page. Also, you need to add Q&A markup in order to enable Google to consider your page as a Q&A page. For more information, please read https://developers.google.com/search/docs/data-types/qapage.
Editors' Pick
Pro

Asks great questions and provides brilliant answers.

Editors' Pick
Optimising for Query or Question-based keywords is really important. The amount of searches performed in the form of 5Ws (What, When, Why, Where, Who) and 1H (How) has consecutively increased over the years. These Question-based keywords can be considered as Long Tail Keywords too, and you already know how beneficial it is for businesses when they target and optimise for long tail keywords (70% of searches performed are long tail) in driving traffic and conversion. Plus, you can include the head keywords in your long tail search terms as well. So, when you start optimising your site, and it's content with Query or Question-based keywords, you would simultaneously be optimising it for the long tail, and head keywords (short tail) as well.

And Joydeep, I appreciate the process of finding and optimising for Question-based keywords suggested by you. Also, your use of examples in explaining the concept will help a lot of websites in understanding 'How To Boost SEO With Question Keywords Optimization' better!
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Sahil Kakkar
I agree with you, Sahil. Due to the rise in voice search and smart assistants, the importance of question keywords optimization will certainly grow.
Newcomer

Either just recently joined or is too shy to say something.

Excellent article!! Your guide is very helpful for me
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

ALOK RAGHUWANSHI
I'm glad, I could be of help. : )
Andrew N.J.
Helper

An experienced member who is always happy to help.

It's great to see lots of examples, thanks, Joydeep. Anyhow, how could I avoid those knowledge graph question keywords? I mean, how can I find out what they are? Sorry for a lame question, I'm more into SMM than SEO 😬
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Andrew N.J.
Hey Andrew. I'm not sure if I understood you correctly but are you asking where can you find question keywords? If that is your question then you can find question keywords using the SEMrush keyword planner, SERPstat or Ubersuggest. Simply enter your main question keyword and the tool will suggest similar question keywords to you. Thanks!
Liraz Postan
Master

A veteran community member.

Joydeep Bhattacharya
Another great tool you can use is AnswerThePublic- which gives great value in terms of questions.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Liraz Postan
Thanks, Liraz for the suggestion.
George
Helper

An experienced member who is always happy to help.

Nice detailed piece, Joydeep. Questions in content for rankings have been important for years, but to get traffic now, you must go the extra mile. Your guide, which was needed, will be very helpful for many.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

George
You're right, George. We need to make extra efforts and know the right tactics to get organic traffic especially when Google is pushing the ads in SERP. Position 0 is the new position 1.
Enthusiast

Occasionally takes part in conversations.

Great article. As someone have just starting out in the world of blogging, I need all the tips I can get. I am so grateful for some simple, easy to implement advice.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

RICHA AGRWAL
I'm glad, Richa that you find it useful.
Subhasish Adhikary
Enthusiast

Occasionally takes part in conversations.

It is difficult for new websites to rank for this.
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Subhasish Adhikary
Hey Subhashish,

Thanks for your comment.

I have seen websites that are 1- 2 years old getting listed under the featured snippets. It's not about domain age, it's about understanding the user intent better and providing something of real value.

Thanks!
Liraz Postan
Master

A veteran community member.

Subhasish Adhikary
I have seen6 months sites to rank for these queries. I think it relates to authority in a specific niche and really provides the best answer for a question. Think user first.
Bella Willson
Helper

An experienced member who is always happy to help.

I read it and seriously it takes time to digest opx don't mind but I appreciate your effort and I just overview and I Like it and soon I get time I will read it Properly. Thanks for sharing
Joydeep Bhattacharya
Guru

A bearer of digital marketing wisdom.

Bella Willson
Thanks, Bella for your comment and I'm glad that you liked it.

Send feedback

Your feedback must contain at least 3 words (10 characters).

We will only use this email to respond to you on your feedback. Privacy Policy

Thank you for your feedback!