There was a time when Google was extremely possessive about information related to search queries. As a result, marketers and webmasters had no way of knowing the search volume for any particular keywords. However, times have changed and how. Google is now more than willing to let everyone see their search query reports and use the data provided within. Needless to say, this came as a boost for SEO experts and for the past couple of years, they have been making optimum use of these reports.
Yet, if you are not adept at SEO techniques and tactics, you might have trouble making sense of the reports. The basic purpose of the reports is to help advertisers know which keywords are the ones being searched for the most. What you can also use it for is to add keywords to your existing list. This will definitely enhance your campaign and ensure that the keywords you are using don’t go stagnant. So, you need to learn how you can use the reports for choosing keywords.
One of the best sources for finding the right keywords to use in your online marketing campaign is SEMrush. SEMrush is a wonderful tool that has a number of features that help you take your website to the top of the rankings. You can not only discover keywords that are of high value and relevant to the theme of your website but also organize them effectively. In short, SEMrush is your one-stop solution to keyword research and organization.
Without further ado, let’s look at some ways in which a search query report can help you choose the best keywords.
It is quite possible that the thought of using abbreviations as keywords might not even have crossed your mind. Here, you could have been missing out on a large number of potential customers. Though short form phrases might be considered too informal and casual, Google doesn’t think so. You can still optimize your website for acronyms or abbreviations if you feel there are a significant number of people using them to search for your business.
Spaces between Words
Often users add space between keywords when it wasn’t originally present. A common example of this is searching for a company. For instance, if they are searching for Foursquare, they might type four and square with a space in between or might write it as 4square to save time. Either way, you need to optimize your website accordingly. This is something only a search query report can tell you about so act accordingly.
Domain Name/ URL
Also, a user may be searching for a domain name or URL rather than a keyword. In this case, he/she wouldn’t be directed to your website unless and until you have been doing SEO for that particular domain name or URL. So, you can get the idea of using the URL of your website and all the internal pages as potential keywords for optimization.
Rather than looking for search queries you should be targeting, you can pinpoint keywords and phrases that you don’t want to use. These are for negative keywords that are somehow directing users to your website but are in no way related to it. You need to let Google know that you don’t intend to optimize your website for these keywords. Believe it or not, this could boost your ranking and help you discover the keywords you shouldn’t be using.
These are some of the ways in which you can use a search query report to add keywords to your existing list. One thing you should keep in mind is that Google is changing its algorithm frequently which means that the list of top keywords is bound to chop and change over time. You cannot add keywords now and then forget all about them. You will have to keep studying the query report from time to time to find out whether or not you are using the best keywords for your campaign.
There is no doubt that search queries can come in very handy when you are choosing keywords. After all, Google is the leading search engine and the one you should be aiming to rank high on. So, don’t ignore the importance of search query reports.