Everyone knows that blogging is important for marketing and business. It helps you generate inbound links, establish your brand’s authority, get visibility and convert the traffic that your posts drive to your website into leads. But if no one visits your blog, how are you going to complete all these tasks?
Let’s face it: it’s impossible to increase your traffic overnight without magic. But in only a period of two weeks, you can actually gain high-quality and reliable traffic, but only if you’re willing to do the work.
In our latest SEMrush Chat we discussed tips and tricks that can help bloggers double their website traffic in two weeks. Did you miss our chat? That’s okay! In this recap you’ll find various strategies from our special guest John Lincoln, CEO of Ignite Visibility, digital marketing teacher at the University of California San Diego and author, as well as our other chat participants.
First of all, you should figure out whether or not blogging will provide any value for your company. Some businesses do need to have a regularly updated blog with high-quality content, as it’s one of the most powerful tools for engaging with their customers. It impacts your SEO traffic and also benefits your brand. Check this infographic in Neil Patel’s post, in which he describes various benefits of blogging for businesses.
John Lincoln made a point that not every company needs to be blogging, because there’re quite many businesses that are built on referral partners, affiliates, cold calling and other tactics. Answering the same question, Agent Palmer @AgentPalmer said: “No. Because blogs are not one size fits all. It works for some, not for all.” Nevertheless, there’s several important things that every company should take into consideration:
The idea is that if you blog properly you can drive website traffic, sales and become a thought leader, as John suggests.
As the former President of France Charles de Gaulle once said, silence is the ultimate weapon of power. Probably, not every company can get benefits from blogging. Tim Fawkes @Tim_Fawkes continues: “Every business is a story that can be told, not every business can tell that story effectively.” This doesn’t mean that those companies do something wrong, they just have some other advantages and effective tools in their arsenal.
Anyway, if you’re going to have a blog, you need to develop a clear plan that will help you design a short and long-term strategies and maintain your focus:
Some of our guests assume that a blog is inevitable for every brand. Here’re several reasons why it’s so important:
Effective blogging improves engagement with your audience, educate your readers and make them feel positive about your brand. That’s why some experts think that it’s better to have a blog than not having one. “Even if you can do without a blog, you'd do better by having one, telling your story, sharing expertise and tips,” as Pratik Mohapatra @mohapatrapratik continues.
Nicole Dinser @NicoleDinser mentioned several of benefits that good blogging gives you – opportunities to remain relevant and connect with audience better: “If you can stay relevant, up-to-date, and connect with your audience, I would say it's beneficial to have a blog.”
Content marketing is an essential part of today’s overall online marketing strategy. David Koji suggested three reasons why companies should implement blogging in their campaigns: “3 Reasons Why Content Marketing Is the Only Marketing Left.”
Bill Slawski @bill_slawski offered a really good reason to start a blog: “A good reason to have a blog is to start a conversation with your audience about the goods or services you offer.”
Maybe your company don’t have a full-fledged blog, but today it can be difficult for online businesses to keep up with their competitors without relevant, fresh and regular content.
It would be interesting to know your opinion on this topic. Maybe you could give us some examples of successful brands that don’t have a company blog.
What makes an amazing blog? What ingredients keep your visitors reading a post till the final line? For many website owners who want to create a popular blog and establish a large readership this is a real pain. Luckily, our chat participants shared their tips and named many important elements that will help you make your blog successful.
And which of this elements do you have the most serious problem with?
Some bloggers don’t pay a lot attention to SEO in their content marketing activities and focus on other channels, while the others consider search engines as a vast source of traffic. If this can bring good results, why not make your blog content SEO-friendly? To eliminate misunderstandings that occur around the topic we asked our chat participants to share their thoughts.
Our special guest suggested that you can generate traffic with established websites, especially if something is technically wrong. He gave an example of one of his clients, who had optimization issues:
That’s quite impressive! John also thinks that a website with low domain authority is unlikely to get benefits from SEO. As for brand new sites, “SEO is something you need to work on, but it will not be a quick win,” as John assumes. Several other experts pointed out that the importance of SEO for blogs depends on different aspects: “It depends. If a blog is well-established/crawled often/great content, you could "rank" immediately,” according to ThinkSEM @ThinkSEM.
Many of those who participated in our chat agreed that even though SEO is important for certain blogs, there are other essential channels that bloggers shouldn’t underestimate.
We’re talking about blogging. First of all, you should take care about your content. Technical SEO won’t solve all the problems, unless your posts are worth reading, relevant and… you can check our previous recap with elements of a good blog.
As content distribution is one of the inevitable parts of content marketing, you need to include a complementary promotion plan into your blogging strategy. Share your posts on social media, send new pieces of content to your email list, ask an industry influencer for a quote, submit your posts to content communities, and search for and contact people that have shared content on the same or similar subject. There are much more opportunities to successfully promote your content. Also, make sure that it’s easy to share your posts for your readers.
With SEO you must be patient, because it’s a long-term tactic. But to get maximum results you should combine several strategies and use multiple channels. “Nothing about SEO is 'quick.' SEO is an important contributor to an overall marketing plan that includes other channels,” according to Kristoffer Howes @KristofferHowes.
Also, be sure to check out ultimate blog post promotion checklist by John Lincoln.
You can also find useful information in this thorough guide to SEO for bloggers by Aaron and Giovanna Wall. There’s a lot of text to digest, but I bet you’ll find many worthwhile things in it.
Having popular blog means working hard and publishing posts on a regular basis. Content creators know how difficult it is to come up with fresh content ideas again and again. At the same time some of your posts may be so stunning and bring you multiple visits that you’ll probably not want to lose their impact. Actually you can bring some of your most successful posts back to life to grow blog traffic and improve its organic visibility.
John Lincoln recommends not to create more posts on one and the same topic, if you already have a good article. Instead, he advises to focus on length and quality of your existing content:
As John suggests, you can refresh and improve your post and, as a result, increase ranking for that piece of content.
When you discover which of your posts are bringing a great part of traffic, you can start working on them: “Keep "old" content updated – look/feel, writing style, links, info, etc – and reshare to audience,” as ThinkSEM @ThinkSEM recommends.
Everything changes and evolves, so keep an eye on all hot news that happen in the industry. Here’re several good suggestions from Amel Mehenaoui @amelm: ”Refresh content by adding: industry stats, case studies, or embedding YouTube videos etc.”
Do keyword research and add new relevant keywords, if any, that you might not have included earlier. You can write just a paragraph or two around those new keywords.
A blog post series is an effective way to involve your existing readers and attract new ones. Make sure that all of your posts in the series are combined by one and the same topic. Don’t spread information too thin, because if your series includes excessive number of posts, readers can get lost in the sea of content.
ZenContent @ZenContent also suggests to turn your existing post into new content of another type: “Adjust it for trendy digital tactics! Can you take a popular post and turn it into an infographic or video? Win!” As we said during our previous chat, power and value of visual content continue growing and video content is expected to be one of the most important trends in the near future. Turning your existing posts into videos can bring surprising results.
However, not all changes are for good; make sure you preserved all your previous SEO efforts. By no means modify the URL of your post, which is for retaining all the link equity that you have so far for this page.
Let’s sum it up!
There are many effective ways to revitalize your existing content: refresh, improve, and enlarge it to boost your blog traffic.
Bloggers and content creators are dreaming to see increases in their website visits. But is it appropriate to sacrifice quality traffic for the sake of its quantity. Overwhelming majority of our chat participants voted for quality without a shadow of a doubt.
Even if you have a large number of visitors, how many of them will actually end up as real customers or subscribers? Who you really need is quality users who are interested in what you’re offering. ”There is so much junk traffic online. That is why it is so important to be highly targeted with what you are doing,” as John pointed out, and I couldn’t agree more. At what cost do you want more traffic? You will not be able to make your conversion rates and profits boost, if you rely on quantity only.
Some of our chat participants assume that quantity matters at the very beginning, when you want to create buzz around your content. But then your main focus should be quality. ThinkSEM @ThinkSEM recommends to work on gaining quality traffic, regardless of the type of your business: ”Quality, every time, regardless of business type. Whatever QUALITY is to you, it pays off.”
If you want to turn your blog into something special and make it very popular, you should create a community out of it. If you want to know more, check for good tips in Melyssa Griffin’s post: “How to Build Community On Your Blog.”
Nevertheless, Aamina Suleman @thinkdesignvis made a fair point, saying that we can’t ignore the importance of quantity of blog traffic. If no one sees your content, there’s no point in it, even if it’s unique and relevant and provides value:
One of the important steps in every blogging strategy is defining who your target audience is. With well-defined audience you’ll be able to write for the people who really care about your values and your content.
If you’re focusing on both quality and quantity, follow this formula that Bill Slawski @bill_slawski gave during our chat: “Be the source for entertaining, exclusive and newsworthy material that people can't get elsewhere and traffic will increase.”
Instead of focusing on a volume of traffic, use these tactics in order to have a volume of quality traffic.
Building more blog traffic requires hard work. But still it’s not a rocket science. At the end of our chat we asked everyone to share their tips how to double blog traffic in a short period of two weeks.
Content distribution should be one of your focal points; with superfluous information available online it may be a real challenge to deliver your content to your audience.
There’re many distribution options: newsletters, paid, social and other channels.
Another effective strategy is influencer marketing that seems to continue gaining power and value in the future.
With influencer marketing brands can leverage the power of word-of-mouth, because your readers will definitely trust recommendations from personalities that they follow and admire.
However, it’s interesting that some of our chat participants doubt that increasing your blog traffic in only a couple of weeks is a good idea.
Let’s summarize the answers.
We hope that these tips from experts will help you improve your blog traffic. Indeed, it can be time consuming, but, honestly, nothing worthwhile is easy.
Many thanks to our special guest John Lincoln and other chat participants who shared their expertise!