Most folks assume promoting and marketing content to the top sites is something that’s done after its created and it hits the web. But seasoned writers know that you never create anything until you know how it’s going reach that wider audience—in this case, the top marketing sites.
But contributing content and getting published on influential blogs, websites and online publications is always a part of life for bloggers and marketers. When you think about it, there truly is a ripple effect when seeking the brass ring – building audience trust, gaining credibility in the industry, seeking to recruit additional sites and investors, boosting your SEO – yeah, it all goes together.
Consider this, too, that with each article you write, whitepaper you research and blog you post it can also be recycled for social media copy, newsletters and more to make your writing investment pay off.
“It helps to have published examples of great content on other sites you can link to,” says Mike Stelzner, CEO and Founder of Social Media Examiner. “Also, really understanding the editorial focus of that site and select topics that site will be interested in. Guest blogging is excellent IF you can make it through the quality hoops and get them published.”
Getting the Attention at the Top
One way is to use the media. Soliciting feedback is a way to pitch the influencers. Once you have their feedback and agreement on content, they are more likely to share it once you ask them. Get these influencers involved in the content’s production by quoting them. Then, identify media and trade publications they read to pitch them for content coverage later on. This could result in higher conversion rates for you and lead to appearing in the top marketing sites.
Here are some and what they expect from would-be publishers:
- Facebook: Post as much inspiring content as possible to engage fans, friends and followers with links to your work.
- LinkedIn Groups: Create as many connections on social media as possible as well as utilizing the ability of adding your newest article to groups found on the site.
- StumbleUpon: A discovery engine that finds and recommends personalized web content to its users. Use it to promote your article to your peers.
- Twitter: Post it to the site after publishing your post. The more followers on Twitter, the better your chances of landing a top site.
“One quick hack that I like is to build is a Twitter list of editors of the big publications,” said Pawan Deshpande, CEO of Curata, a content marketing software company. “Then deliver sponsored Tweets that showcase your content to the editors.”
Timing is Everything
Is there actually a best time to post your content for the most attention? Some studies indicate time zones do play a factor.
Consider that half the population of the USA live in the Eastern time zone, while the Eastern and Central time zones combine for 80 percent of the population. Also, plan your publishing around product launches, holidays and keyword cycles. Content marketing website CoSchedule collected data and found these were the optimal times for marketers and bloggers to post their work:
- Facebook: 12 to 1 p.m. on Saturdays and Sundays, 3-4 p.m. on Wednesdays and 1-4 p.m. Thursdays and Fridays.
- Instagram: The best times were Monday throughThursday, 3-4 p.m.
- LinkedIn: Between 7:30-8:30 a.m., 12pm and 5-6 p.m. on Tuesdays, Wednesdays and Thursdays. Also, 10-11 a.m. on Tuesdays.
- Pinterest: From 2-4 a.m. plus evening hours seven days a week, 5 p.m. on Fridays and 8-11 a.m. on Saturdays.
- Twitter: Between 12-3 p.m. Mondays thru Fridays, 5-6 p.m. on Wednesdays.
- Emails: Weekdays work best, with peaks on Tuesdays and Thursdays.
“In my experience, late evenings on Sundays work best for me,” Deshpande says. “It’s when a lot of people have put their kids to bed and catch up on their emails to get ahead of the Monday morning backlog. That’s when I get the best response rates.”
Guest Blogging on a Top Site: The Content Marketer’s Holy Grail
Getting your content published on the top sites in your niche can grow your business without doubt. But getting there is not the easiest thing to do. There’s a lot of competition out there, so the top sites can afford to be selective. If you don’t have a social media following or you’re not an established expert, you need to do that before thinking about submitting to the top.
When you do get there, remember these rules for being a good guest blogger:
- Befriend the big players in your niche field.
- Tag them on thoughtful posts via social media like Twitter and Facebook.
- Write about them and leave a backlink.
- Engage in discussions with them on their blogs on forums and on social media.
- Develop relationships with them because others will begin to see you as a part of the niche.
- Nurturing these relationships make it easier to get published on the blogs belonging to the top players.
Buy A Blog
Is it worth it to have your own domain? The argument for not having your own domain makes sense: why pay for the domain and hosting when you can take advantage of free sites like WordPress or Tumblr? But the reasons to buy and own your own domain in the blogging world is like the argument you hear in real estate – it’s always better to buy than to rent.
With that said, there’s still a lot to consider before jumping into your own domain. For those starting out, you will have a lot of ground to cover that will take time. Researching, pillar articles, networking, logo creations and social media is time consuming.
Many opt to buy blogs that are already well-established, which can be a decent strategy. The earning potential of you own site is also attractive, with advertisers always looking at those with their own domains. So, if you’re serious about blogging with your eye to publishing on the top sites, you need to buy and not rent.
The more you can build your authority by publishing content around the web, the more your authority will grow and the better your content will be ranked – and noticed at the top.
While control over your rankings are limited, influence over your ranking isn’t. Providing as much value on a particular topic as you can. The more you can provide, the more folks will stay on your page. For every hour you spend writing content, you should spend another hour promoting it since round-the-clock promotion is key. Build your audience with every post because that’s the best way to turn traffic into engaged readers and gain you that brass ring.