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How to Increase Social Shares for Your Content

Venchito Tampon Jr.
How to Increase Social Shares for Your Content

Though social shares contribute minimally to increasing your site or page’s search rankings, they provides other benefits aside from top search placements. This includes increasing one's brand visibility to its targeted audience, and generating additional sales to the company.

The more social shares you obtain for your own page/content, the better. But quantity is just another factor. Your primary aim is to get social shares from the real and targeted community. If you do have several social shares, but they’re not from the people you want your brand to engage with, than those several shares are next to worthless.

One way to increase your social shares without investing in paid social advertising is to get use out of the value of your content assets.

In this post, I’m going to show you how you can increase the social shares of your page or website.

Integrate Proper Social Sharing On Your Page

This is pretty basic. Still, there are some internet marketers who forgot to integrate social sharing buttons on their blogs that cause them to lose potential followers for their sites.

Aside from adding social buttons to your site, you also need to analyze your Tweet structure. The title, URL of the page and Twitter handle should be present in the tweet structure. Otherwise, you'll lose social followers as well as link opportunities. I highly recommend reading this blog post by Ross Hudgens about analyzing your Twitter structure.

Always Include Unexpected Hooks in Your Content

Readers want to consume new pieces of information in every blog. If they find a rehashed article, then they will find another blog to follow. This is why content should be written in a high-quality fashion that provides new or "best" information on the web about the subject matter, and is targeted to the right persona (e.g. beginners in the industry).

Including unexpected hooks that other industry webmasters haven’t blogged about yet not only gives you a competitive advantage, it can also increase your chances of getting more social shares. So identify industry-related topics that haven’t been talked about in any blogs and/or haven’t been explained clearly by other bloggers. Then create content that uses the format that will best suit the topic. For example, if the topic requires visually-appealing images, then craft customized images.

The main point here is that you have to make your content stand out in the competition and get more people to share it through influencer outreach and content amplification.

Include Third-Party Resources in Your Content

Web users are eager to consume online resources, regardless of their content format. Especially if those users are researchers who seek out relevant articles to consider as their references for their own writing.

If you can include useful pages from other websites that can add value to your content, then your page is more likely to have an angle with pitching to potential linkers. Send emails to all the content publishers of those resources you referenced in your content using “I mentioned your post here!” as your subject line.

When they find your post useful, many authors will be happy to share it with their followers. Tweets from influencers amplify the reach of your content, making it more visible on a wide variety of audience, which will result in shares and links to your site.

Content Distribution

If your website is new and you don’t have a strong readership yet, you might want to consider doing content placements on other sites (in simple terms, guest posts). Guest blogging has changed in the past few years given that search engines are now considering the quality of the content and embedded links pointing to the guest blogger’s site. However, done right, it can still be an effective method.

When your guest blog is published, the post will typically be shared via the host site's social profiles. This will give a boost to the visibility of your content, allowing it to garner shares and natural backlinks from best web sources.

You can check out this post on Cognitive SEO to learn more about how you can effectively manage your guest blogging risk.

Internal Linking

Internal linking allows your visitors to stay longer on your website by letting them read more of your posts. This gets them to interact with your brand, find a post he or she likes, and increase the number of social shares.

Remember, you have to be careful with your internal linking activity. Too much linking to your own pages will kill the user experience, especially if there is little connection to the linked post.

Do you have any other methods to increase social shares? Let us know in the comments!

Image Credit: Pixabay

Venchito Tampon Jr.

Occasionally takes part in conversations.

Venchito Tampon is Co-Founder and Marketing Director of SharpRocket, a digital marketing agency focused on providing link building and content marketing services to big brands and SEO agencies in the U.S., Australia, Canada, and European countries. He has been featured at top publishing websites like Inc. Asia, Huffington Post, Search Engine Journal, and Forbes.
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