I've been meaning to clean up some of the most popular pages on my blog, and getting the opportunity to write for SEMrush was the perfect excuse to really dig deep and see what I should do!
Oftentimes we have “darling pages” that we really want to rank well. But generally, your most popular pages traffic-wise come out of left field, and your job is to make sure you capitalize on your good fortune.
I write a lot on my blog and am often confused about what becomes popular and ranks highly. (But who am I to look a gift horse in the mouth if Google chooses to send a bunch of traffic my way?)
Two of the best pages on my site for keyword traffic are:
1) Customer Demographics: What Are Important Customer Demographics 2) 100 Great Twitter Tweet Examples
I know this by looking at my Google Analytics (Behavior > Site Content > All Pages).
As you can see, there are a couple of other pages that get more traffic, but honestly I think that messing with those would be a mistake. The best opportunities I have right now are to fix some of the problems I currently have on each of the two target pages.
SEMrush Organic Search Positioning Report
As you can see from this report, three of my top keywords are “customer demographics,” “customer demographic” and “examples of good tweets.”
Now, the search volume might not make your heart pitter-patter. But as you saw before, both of these words get overall great traffic to my website.
SEMrush Keyword Research Overview
Lastly, I clicked the link to drill down on the SEMrush Keyword Research Overview Report, and found some neat things:
1.) In the Phrase match report, there are a number of different phrases that could be potential blog posts that I could write and link internally to. Or conversely, I could make outgoing “authority” links that would increase my relevance by citing say, “walmart customer demographics” or “apple customer demographics”.
2.) In the Related keywords report, there are some weird/interesting things:
a. “target customer service” has almost 10,000 searches a month and seems to be hooked to customer demographics somehow. It would be easy enough to write a post with that title, and there is a good chance that Google will rank it highly because it “thinks” the two are related and I already rank highly for customer demographics already.
b. “demographic definition,” “define demographics” and “what are demographics” all have good search volume and are not really something that I have written about yet (I always had customer there first). Simply making a page that listed all the demographic variables might be a great way to push all this up!
The Problems With The Customer Demographics Page
Now this looks like a nice enough page, but there are some obvious and not-so-obvious problems.
1) Length: While it looks like a long page, it is actually only 595 words without the advertisement at the bottom. That is a pretty puny page to get all the traffic it does. 2) The bounce rate for my site is very high (meaning that people come to my site and leave after only looking at one page). 3) The social statistics are lame! Only 11 Twitter, 7 Facebook, 3 Google Plus and 6 LinkedIn shares.
Some things I'm going to do to fix these problems are to:
1) Buffer out this post going forward (Bufferapp.com is the tool I use to pre-schedule my web posts). 2) Make sure it is “Pinned” on Pinterest for both of the pictures on multiple boards. 3) Beef it up! I am actually going to change the structure of this post greatly, leaving what was there so Google doesn’t get mad, but basically plump it up with great content and outgoing links to authority sites like I talked about previously (I will be shooting for 1,500-2,000 words). 4) Say “Updated October 16, 2004” so people coming here know that I am staying on top of the page and it is not stale information. 5) Last but not least, I will have it link to all my other Customer Demographic posts in an easily understandable manner.
The Problems With The 100 Great Twitter Tweets Examples Page
The problem with the Twitter page is a bit different. The content is great (and long), but there is not really anything for them to do after they see the tweets.
I do have a Twitter Cheat Sheet giveaway, but that is such a small part of what I do that I get a lot of “spam” outputs when when I put those people on my regular email newsletter (definitely not the result I am aiming for!)
What to do, what to do? Let’s dig into the SEMrush data and see if I can figure anything out.
Looking at the SEMrush Related keyword report I can see that there are some higher CPC (cost per click) keywords that I am not necessarily poised to rank for. Maybe a few little tweaks could get even more traffic to my site!
Current SEO Title and Description
- Title > 100 Great Twitter Tweet Examples
- Description > So most of my posts are just so I have my research handy to use wherever I am ... this one is no exception. I spend A LOT of time crafting tweets (and blog post titles) I think will be “tweetable” or “sharable. This list is what I use to get the creative juices flowing.
Sigh. That is possibly the least “helpful to a searcher description” ever crafted. As you can see here, it looks terrible when it comes up in the search results:
Based on this debacle, it is a wonder I get traffic for anything at all. Well this is a pretty easy fix!
- New Title > 100 Great Twitter Tweet Examples - Good Tweets For Your Twitter Marketing (this takes in the 8,100 searches per month that are “good tweets” and also the 1,000 searches a month for “Twitter marketing”)
- New Description > Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing! (I put this at the top of the page in italics so that Google knows I am not a scammy creep who is trying to get one over on them!)
An SEO Sandwich
One of the reasons my posts rank so highly is I am pretty good at making SEO sandwiches. Putting the keywords in the description and title (the bread on top) and then ending with a big bang (the bottom bread). Here is what was at the bottom before:
End of the post > 100 Great Twitter Tweet Examples is a compilation of tweets that I have seen across the Twitterverse. I tried to make them relevant to all industries but KNOW that there are more marketing tweets than anything else...that happens, I am a marketing gal through and through!
To get traffic for the new terms I found on SEMrush, I will need to add some of my friendly new keywords down here too!
New end of the post >100 Great Twitter Tweet Examples is a compilation of good tweets that I have seen across the Twitterverse. I tried to make them relevant to all industries but KNOW that there are more Twitter marketing tweets than anything else...that happens, I am a marketing gal through and through!
(it was a small change but now all three of the main keywords I am targeting are in the post, top and bottom).
Because Google feels that items which are H2 (heading 2) or H4 Tags (heading 4) are more important than the regular body text, I wanted to get my snazzy new keywords in there too without being too spammy.
Realtor Tweets > Good Tweets For Realtors Sales Tweets > Sales Tweets For Twitter Marketing
Because it is a 1,600 plus word post, making these minor additions will not be considered “stuffing.”
I don’t sell any kind of Twitter services that would be congruent with a post like this (I really did just make it so I had my own little reference page).
With that in mind, I headed over to the SEMrush Overview page one last time to see if anyone was willing to pay for placement.
YAY! There is at least one company who was wiling to pay for marketing in the past. This is a great sign as I know reaching out to them will not be hard, they are used to paying for keywords!
All right, time to wrap up! While there are other things I am going to do (like make additional graphics for the pages to share), I think you get the drift of how you can maximize the SEO for your blog’s most popular pages.
While having a situation like this is a high-quality problem, I am sure you have some pages or posts out there that could use a helping hand to be even better!