en
English Español Deutsch Français Italiano Português (Brasil) Русский 中文 日本語
Submit post
Go to Blog

How to Update Google My Business Hours for COVID-19: 3 Options

91
Wow-Score
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length.

How to Update Google My Business Hours for COVID-19: 3 Options

Jason Brown
How to Update Google My Business Hours for COVID-19: 3 Options

Are you prepared for Covid-19? While CoronaVirus has taken on a life of its own, you should always have a plan in place to update your business hours due to any disaster. 

Here are three ways that you can update your Google My Business (GMB) my hours. If your business will be or is closed — you have several options and things to consider.

GMB Temporarily Closed Label GMB Temporarily Closed Label

1. Google Recently Rolled Out the Temporarily Closed Label

You will need to contact GMB support and have them mark your listing as temporarily closed. While this is Google's preferred method, I don't recommend it.

GMB support is short-staffed at the moment, so you should expect a delay in getting help. While this is fine, if you have one location, it is not ideal if you have or manage more than 10 locations. You also will need to contact support again once your business reopens.

You may experience another delay in getting back in contact with support. While the business is marked as closed, you won't be able to receive any new reviews, and you won't show up in the local finder. I honestly don't know how is this is ideal for businesses or users. 

If the Temporarily Closed feature becomes available in the dashboard, I still wouldn't recommend it. It appears that Google has made some changes this week. The Temporarily closed listings are not showing in the map pack and but will now show in the local finder. It appears that their ranking may be diminished below locations that were not marked as temporarily closed or are missing hours.

Unable to leave a Google review. Unable to leave a Google review.

2. Mark Your Business as Permanently Closed

You will still be able to manage your listing while it is marked as closed. You again will not be able to receive new reviews either.

Adding special hours in GMB. Adding special hours in GMB.

3. Holiday Hours

GMB allows you to use holiday hours for special hours. I added two weeks' worth of holiday hours to mark a preschool as closed. I also followed it up by creating an event Google post. 

Temporarily Closed Google post Temporarily Closed Google post.

Things to Know: Multiple Locations, Reviews, and Restaurants

If you are managing lots of locations, you can use the bulk upload to set your hours as closed or use the GMB API. If you use a citation management platform, you can update your hours through them as well.

If you fail to update your business hours and a customer shows up to your business, they may get upset, and they could leave you a negative review. Google will not remove that review. 

Also, Google is now allowing restaurants the ability to added pick up, dine out or carry out to their business name.

Resource: 

Businesses Affected By COVID-19: Provide Customers With Updated Info

Jason Brown
columnist

SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

After more than a decade working in the field, I am currently the Spam Hunt for Sterling Sky. Although I have focused on local SEO for nationwide multi-location franchises since 2015, my resume includes combating and reporting fake online reviews, which includes several local and national news appearances. My comments can be found regularly in the GMB forum and I'm in the process of becoming a Top Contributor. You can find me on Twitter talking SEO and music; say hi sometime.

Send feedback

Your feedback must contain at least 3 words (10 characters).

We will only use this email to respond to you on your feedback. Privacy Policy

Thank you for your feedback!