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SEMrush Blog

How to use Google Autocomplete to find long-tail keywords

SEMrush Blog
How to use Google Autocomplete to find long-tail keywords

Long-tail keywords are known for their ability to drive high-quality traffic to websites and provide substantial conversion potential. That is why many businesses pay a great deal of attention to finding the best long-tail word combinations. It is possible to use different methods for the winning keywords research, and in this article we are going to show how to use Google Autocomplete as a keyword spy tool.

What is Google Autocomplete?

Having been introduced in 2010, Google Autocomplete has affected the online search market. It changed the way people perform searches on the web and gave companies different approaches in their attempts to find the best keyword combinations.

Google Autocomplete suggests variants of search queries when you are typing in the search box on Google. For example, if you start typing the word “landscape,” Google will propose some fixed search queries such as “landscape design”, “landscape lighting” etc.

Google says, apart from time preservation, Autocomplete helps in number of other ways as well.

  • It helps safely omit any potential grammar mistakes, which is not only beneficial for the user, but also reduces the number of keyword versions which you usually should take into account when creating a keyword set.
  • It can suggest your own search query, which you have typed before. This is possible when you are signed in you Google account and have Web History enabled.
  • Quickly finds the most relevant information to you. Google Autocomplete also works well for local searches connected with weather forecasts, currency exchange rates etc.

How does Google Autocomplete work?

The main criterion for Google Autocomplete is popularity. Google says that all its suggestions are based on real people’s searches, so the search engine displays search queries that have been typed by Internet users most frequently. Some authors suggest that Google actually measures three factors: search volume, mentions in social networks, and general mentions on the Internet.

Since Google shows the most relevant keyword to the particular user results, its search query suggestions vary depending on the region and languages. Similarly, Google Autocomplete offers different results for those who are signed in with a Google Account by making use of their Web History.

How to find long tail keywords with Google Autocomplete

When we understand the principles of Google Autocomplete, we can use a long tail keywords tool. Say your website business is connected with landscape design software and you want to find some competitive long tail keywords. You type the two-word term “landscape design” and get 10 ideas for three-word keywords containing the target term.

In order to be more specific and receive longer keywords, you can type in the same way “landscape design software” and check the variants that Google suggests for the term.

When you are on the search results page, scroll down to the bottom to see searches related to the search query. We may consider these search queries as additional keyword ideas.

Importantly, before using this method as one of the ways to gather keyword ideas, make sure nothing interferes in the Google search. If you want search engine suggestions to be completely neutral and objective, sign out of your Google account and clear the search history in the browser.

After you have found a sufficient amount of keyword ideas, we advise you to see the statistics in SEO keywords tool, for example, specialized keyword software, such as SEMrush.

SEMrush usually gives infinitely more opportunities than a traditional keyword suggestion tool. For example, you can instantly see websites which are already ranked well for the keywords you are planning to use.

To sum it all up

Google Autocomplete has challenged the art of SEO because now there are fewer variants of search queries. On the other hand, however, we are now presented with new methods to find the profitable keyword ideas, and we definitely should make the best use of it.

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