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How to Use Off-Page SEO to Boost Your Business

Eric Haskell
How to Use Off-Page SEO to Boost Your Business

Are you satisfied with the amount of revenues your business is earning? What are the best ways to continue increasing revenue in digital marketing?

Assuming your business already has a website, you should optimize it properly to attract as much traffic through it as possible. You can always tweak your website a bit and go for on-page SEO to boost your traffic. Besides, there are also ways to go for off-page SEO, which can surely have an equal amount of positive impact on the website traffic as well as on the revenues of your business.

Here’s a quick look at some of the most popular as well as tried and tested ways of off-page SEO, which are sure to deliver great results for your business.

  • Build social media communities
  • Focus on Google’s Local SEO
  • Blog to get more traffic
  • Make relevant comments on blogs
  • Concentrate on directory submission and link building
  • Share videos and images
  • Share press releases

Create Communities on Social Media Websites

When you are planning to perform well with your business, what matters most is the reputation of your offerings. And that can be taken care of online through a well-planned reputation management. Besides, you can try to build a brand as well. And for all these, you will have to make use of social networks. That's because social media is regarded as one of the most important online marketing platforms.

So, how can you use social media to make the most of it for your business?

To start with, you should open the profiles for your business in most of the top social media platforms, such as LinkedIn, Facebook, Twitter and so on. And you should also have communities for your business. This will help you earn followers and fans. Thus, you will be able to interact with your present and potential customers directly through social media and understand their requirements.

Once you are aware of what they want, you can deliver to their needs accordingly, which will help you remain quite popular. This opportunity of interacting directly with your customers can also help you build the reputation of your business online.

You’ve built your community online, but you’re not active on the platforms. This actually makes no sense and you are not going to gain anything out of your

But ensure that you remain quite active on these social media platforms on a regular basis.

Use Google’s Local SEO

Google's Pigeon update in 2014 had brought about several changes in the SEO landscape. One of them was surely the increased importance of local SEO. And even with time, local SEO has continued to remain significant. This feature of Google helps small business owners. So, you can make use of this form of off-page SEO. It will help you bring more traffic to your website, which will really matter. Local SEO, in fact, will continue to grow significantly with the increase in the use of mobile devices and smart gadgets.

Leverage Blogging

Have you tried blogging as a marketing tool? It surely is one of the most efficient ways of promoting your business online. It is regarded by most of the experts as a great way to generate traffic.

So, how can you leverage blogging to boost your business?

You can have a blog on the website of your business to boost on-page SEO. You'll have to update the blog on a regular basis. But you should focus on off-page SEO as well. For this, you'll need lots of unique content, which won't be difficult to manage if you can write yourself. Besides, you should also post the blog on directories too promote it. And guest blogging is something you should focus on as well.

A number of online experts stress on guest blogging. To do that, you'll need to write the content yourself or have a team of content contributors. You can approach different reputed blogs and post relevant content there. You can have backlinks to your website from those blogs, which can help your website get more traffic.

Comment on Relevant Blogs

Even when you have posted on various blogs, you can’t say that you’re done with blogging. In fact, blogging can give you more. But for that, you’ll also have to leverage the blogs in a different way.

Here's what you have to do:

find different blogs

Commenting on the blogs is going to provide you with multiple benefits.

  • You’ll get a clear idea about the different topics that other blogs of your domain deals with.
  • You can carve out a niche for yourself among the audience as an expert in the field of your business.

Besides, you can also include a few links from your website in the comments, where applicable. It might give a boost to your site’s traffic. However, remember that you should not post an irrelevant comments. Instead, it will be helpful if you go through the content minutely and post some comment related to that.

Focus on Link Building and Directory Submission

The process of link building has been around for quite some time. And it is regarded as one of the most effective ways of off-page SEO, as long as it's done genuinely. Besides, you should also engage in submitting the address of your website to various online directories for better results.

Share Images and Videos

You must have designed your business website in the most amazing way. For this, you’ll need to use different images.

So, why not make the most of these images to drive traffic to your website through off-page SEO?

Get some of the most relevant and attractive images of your website and share them on various photo sharing websites such as Pixabay (make sure you have permission to use images). You can also provide a link to your site with these images. So, people will be able to view these images and comment on them. They can also visit your website if they are looking for more information, thus driving traffic to your business website.

Similarly, you can also create marketing videos and share them across the website. There are various video sharing websites, such as Vimeo, YouTube, and so on, which have millions of viewers. You can leverage their traffic to bring more traffic to your website.

Depend on Regular Press Releases

Is your business set to introduce any new feature? Why not create a stir about it online?

All you need to do is write a few press releases and share them on the web. There are quite a few websites where you can share the press releases. Sharing a few press releases about your business on a regular basis will help to create an audience for the introduction of the new feature. Even if there is no new release, you can share press releases about the changes you are bringing in the company as well as its regular functioning. These press releases helps to make the audience more interested about your business and thus, increases engagement.

To take your business a step forward, it is important to bring more traffic to your website. And that can be done perfectly with the help of off-page SEO. Following the few tried and tested techniques of off-page SEO will help your business stand apart in the competitive landscape.

Eric Haskell

Asks great questions and provides brilliant answers.

Eric Haskell has over 15 years of experience in web development, programming, e-commerce, and business strategy experience. He also contributes articles for Palmetto Web Design. He focuses on solutions that merge current technologies, applications, and concepts together to help each client meet their goals with success.
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Chris Rice

Either just recently joined or is too shy to say something.

Nice post, Eric.

I think building links is one of the most important on this list – not just links pointing back at your site, but those that point away from it as well.

Seems like a lot of people are still holding on to the notion that links pointing away from your site are like holes in a bucket that allow link-juice to spill.

Link generously where relevant.

Either just recently joined or is too shy to say something.

Thanks for SEO Off page activity tips. Here, you should explain more tips regarding Link building. How to prevent Link Building Spamming? Is Long tail or regular keywords beneficial for Website ranking. I mean to say that Link Building section is not providing so much information to your customers. Otherwise your article is awesome.
Kathleen Burns

SEMrush employee.

Thank you for your insightful criticism. We have had posts on our blog talking about Link building before such as https://www.semrush.com/blog/2... and https://www.semrush.com/blog/l...

However I will pass along your idea to the team about creating more content about link building spamming!

Either just recently joined or is too shy to say something.

Nice article on SEO but a typo here it seems. "You can have a blog on the website of your business to booth on-page SEO."
Kathleen Burns

SEMrush employee.

Randy Downs
Nice catch Randy! I've fixed that now. Thanks.

Either just recently joined or is too shy to say something.

Thanks for the tips. Blog commenting was very popular a few years back but I feel it's popularity has decreases, but not its importance.
It's good to see the leading seo blogs to mention blog commenting again and try to make people realize of their importance.
Kathleen Burns

SEMrush employee.

I think comments are extremely important to blogs and to brands. If you have no forum for readers or customers to react to content, will you be able to discover new problems or hot topics to solve for them? Will your readers always follow up with you on social platforms? Maybe. Comments are a great place to not only get to know your customers and readers, but show a little of the brand's personality as well! :)

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