Are you grinding at the résumé submission table? Writing cover letter after cover letter catered to the job you’re applying for, and getting absolutely nowhere?
Getting an interview these days is hard, with hundreds of people applying for the same job. The reality is no employer will read every single résumé.
Instead, employers dump them into a folder, where a program known as “résumé filtering system” searches the documents based on keywords. Sound familiar? The only difference here is Panda is not an issue.
However, you should use keywords within sentences to attract the employer. For example, let’s say you’re about to apply for a job as an Administration Officer. The employer might very likely be looking for keywords such as: Microsoft Office, Time Management, Answering the Phone, Filing, Meetings, Calendars, Learn and Develop, one-to-two years.
Of course this all depends on what keywords the employer looks for, and it might not be mentioned in the job advertisement. This is where SEMrush becomes a gold mine! You can discover all possible keywords your future employer might use by placing a keyword inside SEMrush. Here's how.
Obtaining All Keywords
The first thing you should do is copy and paste the job advertisement into a keyword analyzer to find out your base keywords. These are the keywords you should already have included in your résumé and cover letter; however, there is always room for more.
This is where some basic SEO skills will come in handy as you can write out your demand curve for the industry you’re applying for. For this example I’m going to expand on the keyword “time management.”
Once you put in your keyword, click on Full search under the Keyword Research tab in the menu. When you see all the keywords, filter down by results.
These results can be included in our résumé:
- How to manage time;
- Time management system; and
- Office time management.
As you can see, you can easily build your keyword density using the above keywords in sentences. Perhaps the employer lists time management in the ad copy, but in reality they’re going to look for people with skills in office time management or using a time management system.
Be creative when writing your cover letter. Don't stuff your keywords so the readers are overwhelmed with every second sentence highlighted, and leave room for more sentences.
In your cover letter you could write something like, “I have previously completed a course on how to manage time using a time management system. Since then my office time management skills have …”
Using the results above, I would cover all four keywords in one paragraph, and even be open to adding different keywords, such as “answering the phone” and “calendars.”
Digging Deeper Using Personal Branding
Personal Branding is branding yourself, marketing yourself and making yourself visible. How I do this is within search engines, so if someone was to look up my name, they will get everything I’ve placed there.
This technique could be the tipping point that gets you the job. Let’s say you’ve made it past the filtering system and the employer has read your résumé. What now? Well, some employers will call you for an interview, but others will do their research first.
This is why you should be locking down social networks that are personal and branding yourself within search engines so someone finds what you want them to find. SEMrush will become your best friend now, showing you everything you need to know for copywriting and assessing others.
A good start is to search your job title. For example, searching for “Administration Officer” will bring up your listing. If no one else is doing this already, you can be the first. If you do see results then place those URLs into SEMrush to see what they’re ranking for.
You can pull some great keywords from SEMrush, possibly ones you never thought existed (like industry-specific jargon).
You don’t need to stop there; you can write more landing pages and attempt to rank those. It's the same process in SEMrush. Search for another term like “Personal Executive Assistant” and find competitors.
If you find agencies, even better; this is where you can turn the tables. By outranking an agency, you are putting yourself in a position where agencies will start to call you and offer you a job.
Outreach to People Asking for Work
You don’t need to always wait for a job to be listed. Some employers might hire you if they see that you have value. You can use SEMrush again, this time to find agencies, companies or businesses.
The first thing you do is think of three places you would absolutely love to work. This is a similar technique to competitive analysis for SEO.
Grab the website of your desired place to work and place the URL inside SEMrush. Under the Organic Research tab, click on Competitors to get your list. You can export the list as an Excel file and start sorting. Create another column where you can place the contact details of each site. When you’re ready, make the outreach to them.
By using all the techniques listed above, you will maximize your chances in gaining work. If you brand yourself correctly, you will no longer need to apply for job; recruiters will come to you with offers.
Image credit: Dollarphotoclub_67694016