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SEMrush Blog

How to Use the Microsoft AdCenter Keyword Tool

SEMrush Blog
How to Use the Microsoft AdCenter Keyword Tool

Google steals away all the limelight when it comes to driving traffic to websites using ads. Microsoft has an equally competent tool you can use for discovering the best keywords for your PPC and SEO campaigns. The MSN AdCenter tool is ideal for finding out the most popular keywords you should incorporate into your marketing campaigns. This provides you an alternative to AdWords and the chance to make the most of MSN keyword advertising.

Yet, marketers are content using Google AdWords and don’t even want to try any other tools similar to pay per click MSN AdCenter which might prove to be better. It is true that AdWords is far ahead of Microsfot ad center in terms of usability and results but that doesn’t mean you cannot use it at all. The key is to know the best way to use this Microsoft PPC tool. Before learning how to use AdCenter, let’s look at some of the benefits of using it.

Why Use AdCenter

There are various reasons for using the AdCenter tool.

Target 30% of the Search Market

Google dominates and controls 65% of the search market. The rest of the search results are generated by Bing and Yahoo combined, with their share working out to 30%. The great thing about the Microsoft AdCenter keyword tool is that it works on both Yahoo and Bing. Therefore, you can expand your campaigns and target 30% of the search users.

Lower Your Costs for Keyword Acquisition

The competition is intense on Google AdWords. Since every other marketer wants to bid for keywords on Google, it drives up the price for the keywords. On the other hand, not many marketers are actively pursuing the AdCenter keyword tool which means you can lower the cost of your keyword acquisition.

Combine with Google AdWords

You can actually combine AdCenter and AdWords. Despite Microsoft’s best efforts to market AdCenter as a competitor to AdWords, the tool works best when used in conjunction with Google’s tools. You would have to learn how to combine AdCenter tools with AdWords. Furthermore, you get most of the features and tools of AdWords on AdCenter so you don’t actually miss out on anything.

These are the top reasons you should give Microsoft AdCenter a shot.

How to Use AdCenter

Here is the step-by-step process for using the AdCenter keyword tool.

Keyword Origination

The first step you need to take is to collect your main keywords and then add them into the tool. This is the easy part as you only need to put in the keywords. There are some other tools in addition to the keyword tool but you don’t have to learn to use them initially. You should focus on the keyword tool for now.

Expanding Your Keywords

This is the step where you increase your list of keywords based on the main keywords you entered in the first step. There are three types of keywords you can search for through the expansion feature, namely

  1. Keywords of the same category
  2. Keywords for PPC campaigns
  3. Keywords that contain the core keywords

You can choose one, two or even all three options to expand your keyword list.

Filtering the Keywords

For AdCenter PPC, it is crucial that the list of keywords be narrowed down to the most important and relevant keywords. For this, you have to use the campaign association settings. The tool searches for keywords depending on relevancy. You have to enter levels ranging from 0.0 to 1.0. 1.0 is the highest level of relevancy in terms of keywords. You can choose the most relevant keywords or leave a little wriggle room by setting the upper limit at 0.6 or 0.7.

Analyzing the Keywords

The last step in the process is analyzing the keywords you have filtered down. This is the part where you are going to compile the final list of keywords that will be used for your campaigns. In this regard, the AdCenter tool displays information about the keywords in pretty much the same way and format as AdWords. If you have used AdWords in the past for searching for keywords, you wouldn’t have much trouble in finding the information required to analyze the keywords in your list through AdCenter.

These are the steps you need to follow to use AdCenter to find the keywords you need to use for MSN keyword advertising. As you can see, it is quite simple to use and almost as effective as Google AdWords. No reason for you to not give it a chance.

How SEMrush Can Help You

You can supplement the effectiveness of the Microsoft AdCenter keyword tool by using it with SEMrush. SEMrush is a tool designed specifically for getting websites to the top of the search rankings. It will help you find the best keywords which you can use in AdCenter as your core keywords.

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