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ICYMI: DC vs. Marvel, Custom PDF Builder, SEJ's Kelsey Jones and More

Tara M. Clapper

Last week on the SEMrush Blog, we took a look at DC and Marvel's digital marketing practices, SEMrush's custom PDF builder, storytelling in email, social insights, and insights from Search Engine Journal's executive editor.


Did you miss any of our best content last week? Catch up! More below the jump.

DC vs. Marvel: A Digital Marketing Showdown

DC vs. Marvel

With the help of Qi and Bob, I take an in-depth look at the digital marketing practices of comic book and entertainment giants DC and Marvel. I examine shared keyword competition, CPC, emerging demographics, social media presence and more.

Case Study: How I Increased My Email Click Through Rate by 842%


Benjamin Brandall shares his email marketing journey. Learn about what practices he used to increase CTR.

Pick and Choose: Using the Custom PDF Builder in SEMrush


Did you know that you can create custom PDF reports in SEMrush? Mike Isaac shows you how to generate the reports you need.

Features Tell, Stories Sell: The Powerful Authority of Storytelling and Email Analytics Test Drive


Storytelling is relevant in marketing – and that includes email marketing. Olga Kudanova offers her expertise.

SEJ Executive Editor Kelsey Jones Talks Blogging, Career and #WomenInTech

Kelsey Jones

SEJ's fearless leader discusses solid writing, challenges in the industry and balancing a full-time marketing career with a successful consultancy.

3 Unexpected Ways to Use Social Insights to Know Your Customers


Are you listening to your customers? Megan Totka reveals the best ways to use social insights to gain perspective.

Get Ready for #semrushchat!

Join us on Wednesdays at 11 a.m. ET as we discuss digital marketing topics on Twitter using hashtag #semrushchat. See you there!

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Tara M. Clapper is Content Development Specialist at Express Writers and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Tara is a prolific content creator and an accomplished editor, having written and edited thousands of blog posts, small business websites, and other inbound marketing content through the course of her career. Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn. She has over a decade of experience in digital publishing. Connect with her on Twitter @irishtara
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