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ICYMI: Friday Industry Round-Up

Kathleen Garvin

This week's news on Heartbleed, AdWords and Matts Cutts.

Industry Round-Up

On Security

  • More information on the Heartbleed bug

Last week, news broke of a security bug that compromised many popular websites. Known as Heartbleed, the bug was "reportedly discovered by a member of Google's security team and a software security firm called Codenomicon," according to Mashable.

A couple of days ago, LWG Consulting published this handy chart to help you identify which sites are vulnerable, and the passwords you should change as a result.


On Search

  • AdWords data: joining the "not-provided" club?

Paid search keyword data is not going away, despite some misconceptions that made their way 'round the web.

Larry Kim offers a detailed post on what's actually going on with paid search data. You can also check out "Security enhancements for search users" on the Google Ads Developer blog for more information.

On Video

  • Matt Cutts: "Spam Around the World"

Ever wonder what Matt Cutts' videos would sound like against a club track? No? Well, someone decided to put a "spammy content" mix together on YouTube, anyway.

Albeit strange, it is pretty catchy. Maybe this could become the industry equivalent of "#Selfie."

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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