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Kathleen Garvin

ICYMI: Friday Media Round-Up

Kathleen Garvin

Articles on search and e-commerce, and an SEMrush interview with Reputation.com.

Media Round-Up

On Search:

Yahoo!This week Yahoo announced a partnership with Yelp. The site's reviews will now appear alongside Yahoo search results. Per the official announcement, Anand Chandrasekaran, Senior Director of Product Management, wrote,

"At Yahoo, we’re always looking to build great partnerships to provide a richer experience for our users. That’s why we’re especially fired up to add trusted user content from Yelp, bringing more business listings, more photos, and more reviews to the recently-refreshed Local Search and Yahoo Maps experiences."

Will this addition influence searchers to choose Yahoo over other SEs? Time will tell.

On E-commerce:

Amazon Prime will increase to $99 a year. The online retail giant announced a price hike of $20 for customers when it comes time to renew. The $79 price tag for the discount club remained the same for nine years.

SEMrush in the Press

Here is a recent article featuring SEMrush.

I was flattered to be do a guest spot on the Reputation.com Blog. I spoke about SEO, SEMrush, social media and content development. I hope you check it out! (Any guesses on the retailer in my anecdote with awesome customer service?)

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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