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ICYMI: Paid Media, A/B Testing & Search

Kathleen Garvin

This past week, we featured articles on using paid media for your content marketing, semantic search for your business and how nearly half of marketers don't analyze their A/B testing results correctly.

Did you miss any of these stories on the blog? Here’s a quick recap.

Paid Media to Fuel Your Content Marketing

Micaela Baral, marketing manager at National Positions, talks about how paid media can boost your content marketing efforts. However, it won't work for just any brand. Micaela talks about the different types of paid media, along with the risks and rewards.

Prepare Your Business for Semantic Search

Jomer Gregorio is an SEO and digital marketer, and owner of Digital Marketing Philippines. In this post, he writes about how businesses have to optimize their websites for semantic search sooner rather than later.

42% of Marketers are A/B Testing the Wrong Thing

Talia Wolf is a conversion optimization expert. In her first post for the SEMrush blog, she wrote about common mistakes marketers make when doing A/B testing, and how to correct them.

Check out these posts and more on the SEMrush blog!

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Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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