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Kathleen Garvin

ICYMI: Friday Industry Round-Up

Kathleen Garvin

This week's news on a Google-penalized network, social media and building a keyword matrix.

Industry Round-Up

Ann Smarty-tweet

On Search:

  • MyBlogGuest Gets Penalized

On March 19, Matt Cutts made an announcement on Twitter that a "large guest blog network" had been penalized. That same day, Ann Smarty (owner of the service) confirmed MyBlogGuest received a penalty from Cutts and the Google Webspam team. Barry Schwartz wrote that Google might also go after publishers who participated in this network.

At SEMrush, David Black alerted me that MyBlogGuest had been losing rankings steadily for a few weeks. "Interestingly, the paid blogging network PostJoint has seen an upward tick in keywords over the last few days." David added. "Possibly due to the subsequent shifting of the SERPs on common keywords."

What do you think? Feel free to comment below.

On Social Media:

@Kathleen_Garvin: @Twitter #NoHashTag?

Say it ain't so! Twitter might drop "@" replies and hashtags to help make the micro-blogging site more user-friendly for beginners. Apparently, some less tech-savvy users get confused by what they mean and when to use them. Though, the implementation of hashtags on Facebook might have helped non-techies get used to the idea.

In a (what else) Twitter exchange, the company's Head of News, Vivian Schiller, wrote "there is a lot of creative thinking going on ... to make Twitter more and more intuitive."

SEMrush in the Press

If you're unfamiliar with keyword matrices, Nick Eubanks introduces you to the concept. In this post, he looks at search intent versus search volume and search volume versus SERP competitiveness. From there, he touches on keyword research using SEMrush.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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