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Kathleen Garvin

ICYMI: Perfect Personas, Social Media Marketing & Content Strategy

Kathleen Garvin

Last week we featured articles on how to create perfect personas, where to spend your social media marketing budget this year and a comprehensive content strategy template.

Miss any of these stories? Keep reading.

Create Perfect Personas to Boost Your Content Marketing Efforts

Clare Hopping, Editorial Director at L&T, writes about personas — what they are, how to identify them and why they're important for your content strategy.

Where to Invest Your Social Media Marketing Dollars in 2015

Nolan Wilson shares 4 needs you need to fill in your social media marketing this new year.

How Amazing Content is Born: THE Content Strategy Template

Griffin Roer, Director of Strategy at Snap Agency, provides you with a template to fully define the purpose of any new content asset you want to create.

Upcoming Webinars

4 Ways to Hack AdWords Success with Effective Keyword Groups

Join Sergio Aicardi for an upcoming SEMrush webinar, “4 Ways to Hack AdWords Success with Effective Keyword Groups.” Learn how to serve more clients for higher revenues and allocate more time towards bigger and better things! The webinar takes place Tuesday, February 17, at 12 p.m. (EST). Register today!

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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