Last week we featured articles on 5 PPC problems to avoid, why Marissa Mayer will have a happy new year, call-to-action buttons on Facebook pages and (bonus!) how to write headlines that convert.
Did you miss any of these stories? Keep reading after the jump.
Don't fall into these traps! Navah Hopkins of WordStream shares five PPC problems that hurt your ROI.
David Leonhardt shares his thoughts on why Yahoo CEO Marissa Mayer is having — and will continue to have — a nice 2015.
Ryan Edwards, Digital Strategist at ABZ Creative Partners, explores the new call-to-action buttons for Facebook. Do you plan on using them for your page?
Nathan Ellering of CoSchedule shares his expert tips on how to write great headlines.