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ICYMI: PPC Pitfalls, Yahoo & CTA Buttons on Facebook

Kathleen Garvin

Last week we featured articles on 5 PPC problems to avoid, why Marissa Mayer will have a happy new year, call-to-action buttons on Facebook pages and (bonus!) how to write headlines that convert.

Did you miss any of these stories? Keep reading after the jump.

5 PPC Pitfalls that Kill ROI

Don't fall into these traps! Navah Hopkins of WordStream shares five PPC problems that hurt your ROI.

Yahoo Ascending: Why Marissa Mayer Will Have a Happy New Year

David Leonhardt shares his thoughts on why Yahoo CEO Marissa Mayer is having — and will continue to have — a nice 2015.

Call-to-Action Button: New Opportunity for Facebook Pages

Ryan Edwards, Digital Strategist at ABZ Creative Partners, explores the new call-to-action buttons for Facebook. Do you plan on using them for your page?

What is the Best Way to Write Headlines that Will Increase Traffic?

Nathan Ellering of CoSchedule shares his expert tips on how to write great headlines.

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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