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ICYMI: Shopping Campaigns, Backlinks & Content ROI

Kathleen Garvin

Last week we featured articles on how to get more from your AdWords Shopping Campaigns, create content for more backlinks, track the ROI of your content and increase your online visibility.

Miss any of these stories? Keep reading.

How To Get More Out Of AdWords Shopping Campaigns

Rocco Alberto Baldassarre shares 5 ways you can maximize profits and get more out of your Google AdWords shopping campaigns.

Reverse-Engineer Your Content Creation for More Backlinks

Christopher Jan Benitez shows you how to create content that guarantees more backlinks, and talks about the tools he uses to make the process easier.

How To Track The ROI Of Your Web Content

Julia McCoy of Express Writers shares 7 foolproof ways to track the ROI of your content.

Building Brand Awareness Through Improved Online Visibility

If you want to increase conversions and sales, you need to increase brand awareness first. Andrew Dennis shows you how.

Upcoming Webinars

Inbound Marketing: The New SEO Lifecycle

On Tuesday, February 10th, 2015 at 12:00pm EST, let Nicole Munoz, nationally-known SEO consultant, trainer and speaker (who has worked for RadarRoy), introduce you to her simple 5-5-5 plan. Her holistic process provides a map for SEO success from traffic acquisition to conversion.

What's New In SEO for 2015: The Future of Digital Marketing - Pro Panel

2015 can be a record year for your digital marketing efforts. But, Google's radical changes in 2014 - algorithm updates, Answer Boxes, Knowledge Graph - can be overwhelming to hardworking search marketers. Learn from some of the best SEOs whose experience creates success for themselves and others, everyday, on Wednesday, February 11th, 2015 at 12:00pm EST.

Competitor Keyword Research for SEO

Organic SEO has been declared dead, SERPs have shifted free listings almost out of view, yet Google Organic Search continues to be the most valuable traffic source for many web-based businesses. For SEO Week, Philly native and digital marketing hero, Nick Eubanks, will prove that keywords are not dead, by using them to breathe new life into your organic search visibility. Join us Thursday, February 12th, 2015 at 12:00pm EST.

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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