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Kathleen Garvin

ICYMI: User Behavior, Content & AdWords Updates

Kathleen Garvin

Last week on the blog, we featured articles on content ideation, user behavior and a round-up panel on the latest AdWords changes.

Did you miss any of these stories on the blog? Here’s a quick recap.

Content Ideation for Creating Linkable Assets

Andrew Dennis of Page One Power talks creating ideas to create links in this post. He offers ideas for content creation and how to tap into your community.

User Behavior: Ready, Aim, Convert

Marianne Sweeny offers us another UX post. This time, she explores how users interact with your site via eye tracking data, and search-optimized design.

Expert Advice on How to Deal with AdWords Exact Match Changes

AdWords experts Matthew Umbro, Kevin Lee, Brad Geddes, David Szetela, Justin Freid and James Svoboda offer their thoughts and strategies on the new changes coming to Google.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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