With the recent hype over the latest Star Wars movie, I got to thinking about the ways brands get involved with real-time news on social media. Here’s just a few examples of how some brands incorporated Star Wars into their social media strategy.
Coco-Cola perfectly places Luke Skywalker in one of their iconic glass bottles.
Top Knot shows us how to get the perfect Princess Leia hairstyle.
Forever 21 simply adds a Star Wars inspired notebook to their Stocking Stuffers Album.
We get so busy with our everyday social media strategy that it’s easy to forget to interact with followers or get involved with real-time news. Which is pretty ironic when we think about the reason for social media.
Why Relavent News and Social Media Are a Great Fit
The reason we love social media is because it fulfills our need to receive updates as soon as possible. It’s so popular, that our generation is demanding an even faster experience such as live streaming and/or a two-screen experience. Social media strategies are important but it’s more important than ever to include relevant news. How can you plan for relevant news? You don’t. You plan to take time out of your day to research what’s happening in the world. You will then be able to choose the best way to include it in your already established strategy.
Thinking of ignoring the most trending topics or not including them in your strategy? That’s not the best idea. Many people only use Twitter when they want to search for certain hashtags during an event such as a sporting game, the presidential debate or the premiere of a TV show.
As I scrolled through my Twitter feed during the most recent presidential debates, I would skip over about half of the tweets. Why? Because they were irrelevant and I was particularly looking for things about the debate. I soon only searched for tweets including #GOPDebate. Everything else seemed disconnected. I can’t be the only one who skipped over these tweets. Which is unfortunate for brands trying to gain traction on social media.
So don’t let your messages go unnoticed. Consider sending the message out after the trending topic has cooled down a bit or incorporate the topic in your message. It’s difficult to change your strategy at the drop of a dime, but don’t forget why your followers get on social media in the first place. So let’s get back to the basics, remain flexible and stay relevant with the messages we choose to include in our social media strategies.
Amy Farr is the owner of Better Marketing by Farr (bettermarketingbyfarr.com) which is based in Kansas City, Missouri. Her company offers simple and fast online solutions for small businesses in the United States. Amy is passionate about giving small businesses a chance to receive quality website design, social media management and online advertising.