Customers are the lifeblood of any business. Without them, a business cannot survive, let alone thrive and grow. Knowing your target audience well is crucial to understand their needs and wants and gear your products and services towards them. The more you know about your potential customers, the greater is your chance of converting them. You can get to find out more about how your visitors perceive your business through user behavior tracking. This plays a huge role in your business’ success.
The revenue of your business is tied directly to your customers. The more you sell, the more you earn. This is as obvious as it gets. You need to get more customers if you want to increase your revenue. What you may not know is that the user behavior analytics could play a major role in helping you achieve that goal. It takes more than optimizing your website for the search engines and getting it to the top. Simply getting more visitors to your landing page is not enough. You have to be able to convert them.
Tweaking Web Design to Suit User Behavior
The first step towards boosting your revenue is through improving your conversion rate. As mentioned above, getting people to visit your landing page does not seal the deal. You have to make sure you convert the visitors into customers if you want to increase your revenue. Visitors who come to your page, spend a few seconds and then click away don’t make your site successful. Rather it is the customers who take the time to register, participate in surveys or place an order that count.
This is where the web design comes into play. It is one of the most important user experience metrics which could spell the difference between a conversion and a lost lead. What you have to do is think about your website from the mindset of your visitors. Look at your website and then ask yourself whether you would be interested in making a purchase on it. Your answer to this question would give you a clear idea of what needs to be changed to improve the conversion rate.
Simply speaking, converting more visitors means that you will sell more and make more money. Enhancing the web design of your landing page could be the first step you take towards increasing your revenue. Apply the user behavior analytics to have a clear answer to what is causing visitors to click away or close your website instead of making a purchase.
Improving the User Experience for SEO Success
Even if your conversion rate is high, you will only reap the fruits once you get more people to visit your website. You need to drive a higher volume of traffic towards your landing page in a bid to get most of them to buy what you have to offer. For this, you need to optimize your website and landing page. Having your site at the top of the search results convinces more people to click on it. One of the factors Google considers when determining your search engine ranking is the user experience.
If your website is user-friendly, loads quickly and easy to navigate through, you are likely to get a higher search engine ranking. This is where user behavior tracking comes into play. You have to check which pages of your website most users are clicking away from and where are they spending the most time. This enables you to make the required changes to your website to improve the user experience and ultimately your search engine ranking.
Decreasing Your Bounce Rate
For those of you not familiar with the Bounce rate, it is a measure of the percentage of visitors to your website who didn’t stay on it after getting there. Whether they closed the browser window, clicked the ‘back’ button or simply lost interest is pointless. What is important for you is to know the percentage of visitors who are not spending any time on your website. If every visitor to your website clicked away immediately, your bounce rate would be 100%.
Your goal should be to reduce the bounce rate and keep it as low as possible. Once again, you would have to employ the user experience metrics. The metrics give you a fair idea of why the users are clicking away right after landing on your page. Improving the overall user experience would help decrease your bounce rate. After all, if you want to increase your revenue, you have to get people to spend a few minutes on your website.
These are some of the ways in which you can increase your revenue through user behavior analytics. The key is to improve your landing page and website to make it easy for visitors to get around. Also, you need to attract your target audience for which you have to use the right keywords for your marketing campaign. Use SEMrush to discover the best keywords for optimizing your website to increase the traffic and consequently, increase your revenue.