Halloween is the one day a year where you get to be a superhero! (Or, at least pretend you have super powers.) It's a chance to dress up as just about anything.
With so many choices, it can be difficult to choose the right costume. Dracula or Elvis? Witch or Disney princess? Hero or villain? And then there are some SEO specialists who won’t have any trouble; they’ll choose a costume with … the highest volume!
Take a look at our Halloween costume keyword research. We looked at superheroes and villains — Who had the higher search volume?
Our formula: superhero’s name + the word “costume” vs. villain’s name + the word “costume”
All data is from the SEMrush U.S. database.
How did your favorite superhero or villain fare? Let us know in the comments!