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Infographic: Predicting the Future of Your Marketing

Kelsey Cox

Marketers today have a lot on their plates. From documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and everything in between, marketing is no easy task.

Having psychic powers to predict the future of the market would definitely come in handy, but tried and true advice from successful marketers is the next best thing. In the infographic below, Marketo visualizes the results from their survey of over 400 marketers in the B2B and consumer-facing space, sharing three steps to help you decide the fate of your marketing campaign.

How to Read (and Decide) the Fate of Your Marketing

Brought to you by Marketing Automation Software by Marketo

Of the respondents who were extremely satisfied with their marketing teams, 77 percent had documented marketing plans. Writing your marketing destiny is key for staying on track, improving coordination and amplifying your ability to execute your goals. Furthermore, 80.5 percent of marketers stay organized with online calendar tracking software. Smart marketers don’t need a crystal ball because they know the preferred channels of their audience and leverage all of them.

Any advice we may have missed here or in the infographic, please feel free to share in the comments section.

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Kelsey Cox is the Director of Communications at Column Five — a visual agency that specializes in data visualization, infographics, interactives and digital PR. She is passionate about digital media, the future of digital content and good design. She also really enjoys cooking, craft beer and pretending that other people’s dogs are her own. Follow her at @KelsMCox.
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