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Internet Marketing Tips and Tricks: Best Practices for Choosing SEO Keywords

SEMrush Blog
Internet Marketing Tips and Tricks: Best Practices for Choosing SEO Keywords

Keywords are the lifeblood of any SEO campaign. Without using the right keywords, you cannot optimize a website. This is the easiest way to describe the importance of SEO keywords. Unless you have chosen the right keywords, you won’t be able to get your webpage, blog or landing page to the top of the pile. This is why following the best practices for choosing SEO keywords remains one of the foremost internet marketing tips you will find. You have to learn and follow the best practices to achieve SEO success.

When you are selecting the keywords for your campaign, you have to keep in mind the end goal. The keywords are the terms the people will find your website through. So, it is imperative that when choosin keywords, you make a conscious effort to select only the terms you want your website to be related to. Most internet marketers don’t have the patience or inclination to spend the time required to carry out proper keyword research which is why they end up losing ground to their competitors.

Carrying out thorough research for the keywords you are going to use is also important. There are several tools available for you to research for the most relevant keywords for your campaign including SEMrush. SEMrush not only helps you find the best SEO keywords you can use but also provides a platform to organize them. That way, it becomes easier for you to make sure your website and content is optimized for the high-value keywords. You can also carry out comprehensive keyword analysis using SEMrush.

For SEO success, it is crucial that you follow the best practices for selecting keywords. Let’s look at some of the most important ones.

Use Multiple-Word Phrases

One of the common mistakes made by marketers when optimizing their website is using single-word terms. Effective as may believe they are, the competition is too intense to find any measure of success with a one-word keyword. What you should be doing instead is looking for multiple-word phrases and search terms to target. With the keyword tools available to you, you don’t need to work too hard to uncover the best multiple-word phrases you should be optimizing your website for.

Aside from being incredibly competitive, single-word terms also don’t reflect the nature of your website in the best way possible. Their definitions are too broad to be specific to any website, let alone yours. So, the first best practice for selecting SEO keywords is using multiple-word phrases. There are plenty of two-word, three-word and four-word terms you can optimize your website for.

Target Specific and Narrow Terms

The second best practice you need to follow is targeting specific and narrow terms for optimizing your website. Often, website owners are trying to optimize for keywords that are too broad in nature. As a result, they aren’t able to achieve the ranking they are looking for. For instance, if you have a website related to ovens, targeting ‘cakes’ or ‘baking’ as SEO keywords wouldn’t get you the traffic you desire. Most of the people who do visit your website based on the search terms aren’t going to be genuine leads.

You need to be more specific in your approach. You need to get traffic that is targeted and holds a real interest in what you have to offer. When choosing keywords, you have to be mindful of the fact that the keywords you use for your campaign will determine whether or not you can get the traffic you are looking for. You have to target people who are specifically searching for something your website can provide the answer to. Thus, the keywords you use have to be specific too.

Stick to Popular Keywords

There are many keywords languishing at the bottom of the barrel no one seems to be interested in. Yet, some marketers attempt to optimize their website for them simply because they discovered them through the AdWords Google Keyword Tool. The reason why no one is using those keywords is because they are unpopular. The people don’t use them when typing search queries in Google and other search engines. You should avoid such keywords as they are a waste of time and money.

Rather, you should just stick to the popular SEO keywords. It is true that the competition for these keywords is high but the reason for that is that more people are searching for them. Therefore, the effort you make towards optimizing your website for them is well worth your while. You won’t regret it.

As you can see, there are some straightforward and simple best practices for choosing keywords you can follow. The key is to find SEO keywords that are relevant to your topic or niche while at the same time being of a high value. Only then would you be able to achieve SEO marketing success.

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The best keywords are 2- to 4-word phrases that accurately describe what you offer using everyday language that searchers are likely to type in, and which aren't so competitive that you have no chance of getting on the front page. If your keywords are too general then they'll likely be too competitive, and even if you rank well on them your traffic might not convert well since searchers are usually looking for something specific. But if your keywords are too specific then few people will search for your terms and you'll get few potential visitors.

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