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SEMrush Blog

Introduction to Pay per Click/ Cost per Click Advertising

SEMrush Blog
Introduction to Pay per Click/ Cost per Click Advertising

Advertising a business online has become more expensive than ever. Businesses need to have a larger budget to be able to keep their ads up and running. In this situation, business owners are looking for the most effective way to market their businesses without having to spend too much. Even though you feel the initial cost is high, pay per click (PPC) advertising gives a return on investment (ROI) that makes it worth your while. Also known as cost per click (CPC), this marketing method is growing in popularity.

The reason why a pay per click campaign is one of the best options you have is because of its cost-effectiveness. You don’t have to pay for the ads being published on a website. Rather, you only have to pay when a person clicks on the website and is directed to your website. This means that you have to spend money on leads, though they may be unqualified. If a person visits your website, you at least get the chance to try and convert him/her into a customer.

Before moving on, you need to get a basic idea of what is PPC and how it works. As a webmaster, you are the one who has to decide the amount of money you are willing to pay for each click. The reason it is called cost per click advertising is that you incur a cost every time your ads are clicked on. Coming back to the point, you have to take into account all relevant factors, like chances of conversion and your advertising budget. Once you have an amount in mind, you can start off with the bidding process.

You have to bid for PPC ads. The advertiser will let you put your ads up on his/her website only if you bid the highest. The cost is usually the foremost criterion advertisers use though they may take into account the relevance of your ads to their website or the demographics you are looking to target. Keywords remain the most important factor for pay per click marketing as well. You need to use relevant and high value keywords in your ad copy.

To find the best keywords to incorporate into your PPC search engine marketing campaign, you can use SEMrush. SEMrush is a wonderful tool that helps you market your business or website on the search engines. It has a host of features you can use to take your website to the top of the Google rankings. Needless to say, it can come in handy for you when you are creating PPC ads. You can also use SEMrush to organize the keywords you have discovered for your campaign.

So, why should you use PPC? You can effectively get more people to your website through SEO and other internet marketing methods. SEO is affordable and there are many expert companies you can hire to help with your campaign. Still, there are several benefits of opting for a pay per click internet marketing campaign.

  • First and foremost, PPC marketing delivers instantaneous results. You only need to wait a few hours before you see people responding to your campaign and visiting your website. This enables you to track your campaign in real time.
  • There are many tools and platforms available to you for managing your campaign and keeping an eye on it. The foremost among these is Google AdWords while SEMrush can also help you with it. You don’t need to bear much hassle for checking your campaign from time to time.
  • You can analyze your pay per click campaign using Analytics and determine whether or not it is delivering the kind of results you are looking for. If the return on investment is not great and you want to discontinue the campaign, you can do so at any time and then restart it if you want to.

This is a brief introduction to PPC and CPC advertising. Without a doubt, it is one of the most effective internet marketing methods available to you.

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