Making the optimizations we want should come easy for us SEOs, right?
When we need to change on-page elements like title tags, meta descriptions and links, we often turn to our development teams and add our tasks to long lists of urgent jobs.
It’s too often the case, though—and we’re sure you’ll be nodding along to this next bit—that these tasks aren’t as high-priority as those that are already on the list.
Let’s have a look at whether this is your best option, and if so, how to go about implementing SEO changes on your own.
A meta tag is an element of code used to convey specific information about a page to search engines, such as the <title/> or the <meta name="description"/> of its contents. These elements collectively represent the metadata of any given page and can influence your search engine rankings and click-through rate from the search engine ranking pages (SERPs). So it’s no wonder that SEOs and content marketers alike have an interest in making changes to them.
Whether you wait months for developer resources to become available or you can’t access your CMS, there are some scenarios in which you’ll need to change the content of meta tags yourself as a matter of relative urgency. You might have new product updates you need to tell customers about, there may be a big Google update, or you might no longer offer a certain service.
This involves making direct changes to the code for each page, provided you know how to get to it and, indeed, you actually can.
Let’s say you want to edit the content of the title tag of a particular product page for a bakery. Perhaps your chocolate fudge cake has been spruced up to make it even more appealing.
- Repeat for all pages requiring title changes.
It’s an approach that gives you some control over your meta titles (and descriptions), since you can use almost any attribute values you like to optimize each page, but it can be a lot of manual work (not to mention the steep learning curve).
How to Change Meta Tags the Easy Way with PageImprove
You or your development team add the snippet manually to the <head>. Make sure it’s installed on every page so your changes can be published by the tool (otherwise, they’ll only be saved as drafts).
Once that’s done, you can start making the edits you want to your meta tags using the intuitive, visual editor, without fear of making permanent changes to your site’s code. Simply go to the page you want to optimize, select ‘Basic tags’ and type in your text using the handy character counters to guide you.
You can then publish the changes to make them visible to both bots and visitors and start tracking your search performance afterwards. If the changes aren’t what you wanted, don’t worry—they’re far from permanent. With a single click, you can revert back to the way things were before.
If the changes to your meta tags are improving the search performance of the pages in question and you want to make them permanent, you can simply export a list of them in a CSV file to send to your developers.
It’s a great way to ensure SEOs and developers can work together instead of trampling over each other’s priorities, and it’s a great way to secure better SEO outcomes for the sites you’re working on out there.
Are you ready to try PageImprove today to deliver faster SEO results? Click the link to get started for free.