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SEMrush Blog

Keyword Analysis Tools: Taking Advantage of Your Competition

SEMrush Blog
Keyword Analysis Tools: Taking Advantage of Your Competition

There has been a lot of buzz around how the use of keywords in search engines is diminishing, part of which is due to the fact that keywords have been misused in the past and partly because search engines have just gotten better over the years. But that doesn’t mean we can write off the importance of keywords just yet. So what if many of the top search engines no longer rank their websites by keywords? They are still the one and only way for SEO’s to keep an eye on their competitors to give their websites a better chance in the page rankings.

Analyzing Keyword Competition:

Before you target a new keyword vertical, it is absolutely imperative that you first evaluate your market niche. This can only be done by closely analyzing the keyword competition in your target market by using keyword analysis tools.

What is Keyword Competition?

Simply put, a keyword competition is the measure of the level of difficulty in ranking a particular keyword or search phrase which is obtained by a keyword density analyzer. This mostly depends on the market competition for a particular keyword or on how popular that keyword is.

Carrying Out an SEO Keyword Analysis:

Ask any online marketer or SEO and they might tell you how long it will take for a certain keyword to jump up the search engine ranking, but the real question is how do you know which keyword will bring in the goods. For this purpose, there are specific keyword tools like SEMrush that are available online that can keep you ahead of the competition.

These tools can serve as a keyword competition checker or keyword density analyzer and help you analyze keyword competition by running a Google keyword difficulty check. The purpose of using these keyword analysis tools is to get the top ranking pages for a particular keyword, and run an analysis on the domain and page authority metrics. Since the numbers obtained from the keyword density analyzer are directly tied to the way Google ranks its search results, the data which one gets is especially accurate for running a Google keyword difficulty check in the end. You can also get access to detect and report vertical search results in the SERPs so you can quantify your online content, be it an image, video, blog, news item, et cetera, on the rankings.

Keyword Conversions:

When it comes to developing and maintaining an online presence for a company’s website, few metrices matter more than keyword conversion rates. For instance, it has been noticed that out of the thousands that have Googled for Google’s Adwords Tool in the search bar, many of them signed up for the service during their visit. Giving the example of Google might not seem fair to some since it ranks at the top of the ‘Google keywords search tools’. Still, it does give us a better understanding of how Google’s ranking system works. What we learn from this is that working to improve a website’s position will undoubtedly lead to more conversions. These keyword analysis tools also tell you what page the visitors landed on, such as www.SEMrush.com. This allows you to focus on efforts on that page to improve visitor experience.

Old School Online Spying Methods:

In order to stay ahead of the competition, here are a few metrices to keep track of the competition on a monthly basis.

Direct Navigation:

Direct navigation means the typed in traffic, bookmarks, and email links without the tracking codes.

Referral Traffic:

This refers to the links across the web or in emails, online promotions and branding campaign links which are track-able.

Search Traffic:

Searching traffic queries that sent traffic from any major website in the search engine or vice versa. By knowing the percentage and the exact numbers, an SEO is able to identify the weaknesses and serve as a comparison over time for trend data.

Competitor Keyword Research:

If you are looking for keywords analysis tools, chances are you will be trying out some of these online tools to find out which keywords are being used by the competition. Free keyword analysis tools such as SEOmoz Term Extractor, Open Site Explorer, SEMrush Pro and of course Google Adwords Keyword Tool etc are some of the greats when it comes to freebie SEO keyword analysis tools to sniff out the keywords used by your competition.

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