Getting Noticed: The FAQs of Keyword Density and Online Visibility!
If you want to create a website or are looking to add content to an existing website, research on the appropriate keywords should initially be done to get better results on search engines.
At SEMrush, our keyword research tool is ideal for building strategy around keywords and allowing you to check competitors and keyword density.
What is Keyword Density?
First, let’s get one thing straight! Keyword density basically refers to the ratio of a given keyword to the total amount of text that makes up an article. So, let’s say an article that consists of one hundred words has four keywords in it. The keyword density ratio of the article will be 4 percent or 4:100. The keyword density in an article can be checked by one of the many keyword checkers available online.
Why Should a SEO Care?
Now that we have that out of the way, this brings us to our next question. Why should a SEO give a nickle? For starters, using the appropriate keywords on a webpage and in the code is very important for the optimization of one’s site. What qualifies as an appropriate keyword is a different conversation, so let’s just stick to the importance of keywords and having a keyword ranking checker.
How to Use Keyword Density to Increase Traffic:
For those who are new to the world of SEO (Search Engine Optimization) ‘Keyword Density’ means the amount of times that the keyword(s) appears in your article or site. It is important to those trying to raise search engine ratings as a higher keyword density could potentially raise a site’s position in search engine listings. This would thereby increase traffic that the site is receiving. Well, in theory anyways.
How to Check Keyword Density?
A keyword checker shows the amount of keywords or key phrases appearing in an index. As far as checking keyword density goes, one doesn’t have to go through the entire material on a webpage to see how many times a keyword has been used. Instead, it is much easier than that, since there are websites that will count them for you. SEObook and SEMrush are online tools that bring up the percentages and number of keywords of the URL page which you enter.
What is a Good Keyword Density Percentage?
This is a point most debated amongst many who implement keyword density techniques in their articles. In general, anything over five percent is seen by most to be quite a high keyword density percentage. This does however depend on the length of the keyword or phrase. Obviously, you aren’t going to have two or three keyword phrases appearing as much as one word keyword. Therefore, for the sake of argument, I would look for my single keyword density percentage to be around two to four percent, although I never write any articles with the intention of reaching that goal. Sometimes, blog posts and articles with seemingly low densities have received just as much traffic in some cases as ones with very high keyword densities. Choosing keyword density also has to do with the amount of competition that an article has in a specific keyword field on search engine pages.
Google It…No Really!
A good way of knowing the keywords that are included in an article is by using Google’s Keyword Density Checker. The tool enables you to check the amount of hits you get on a monthly basis in order to keep an eye on the competition.
So, if you are going to write an article, you should probably check your keywords before to make sure you don’t use the ones that are overused. It is also important that you do not choose a topic which is too abstract. This tool and Google’s Keyword Ranking Checker makes it simple for you to decide on what keywords to use.
Provided that your article and online content is up to par, another way of receiving good traffic to your website is by focusing more on the keywords that are getting a high amount of hits every month. This will let you know about what is popular among the searches and what’s not.
Future Relevance of Meta-Tags:
Much in the same way as programmers place comments in code to help future developers understand their methodologies, tags are a great way for SEO’s to document an individual page. Even though new search engines are being created everyday and the existing ones are constantly altering their algorithm. Search tags like meta-tags are embraced by web publishers in recent years, so it wouldn’t be a complete shocker if search engines decide to start factoring tags and meta-keywords into rankings again sometime in the future. So, having a good Keyword Ranking Checker can help in the checking keyword rankings of your web content.