Search engine optimization (SEO) can be a challenging skill to take up. You need to be aware of the best practices and latest trends being followed by the experts. Moreover, you have to keep in mind your target audience at all times and create your strategies based around their needs. One of the cornerstones of SEO is keywords. Keywords are the lifeblood of any successful online marketing campaign, particularly when it involves SEO. Therefore, you need to pay special attention to them.
For SEO, marketers need to carry out keyword optimization. As you would know, a keyword is a word or a phrase people type into a search engine to find information. If they type in a keyword you have optimized your website for, they are likely to be directed to it. Whether they end up being converted is a different thing. Before that, you need to make sure you can get them to visit your website. To make things easier for you, you can use an online keyword optimization tool.
One of the first names that come to mind when talking about optimizing keywords is that of SEMrush. SEMrush is a resource which carries a host of features that enable you to take your website to the top of the rankings. The main task you can perform with SEMrush is SEO keyword optimization. The tool would not only help you find the best keywords but also organize and arrange them in a spreadsheet to make it easier for you to access them when you need to.
Before beginning with optimization, you actually need to sit down and think about the keywords you are going to use. Even with all the tools at your disposal, it is a good idea to take some time to brainstorm and come up with new ideas for your keyword strategy. At this stage, you need to come up with at least 5 search phrases and terms that you feel people can use to get to your website. Pay attention as the same phrases and terms will then be used for keyword search optimization.
Still, these are just the basic keywords you feel are relevant to your business. You can be wrong but you can also be right. You cannot be sure about them unless and until you verify their viability. This is where the tool comes into play. You have to find the right keywords using the tool and see whether some keywords from your list, long tail or short tail, are part of that list. There ought to be at least a couple of keywords that would match up with the new list you have created.
This is where you can actually start using the search engines to find the information you need. For instance, you would have to use Google to find out the most popular keywords. Otherwise you won’t be able to conduct thorough keyword search engine optimization. Use Google AdWords and Analytics to discover the keywords people are searching for the most when it comes to your niche. It is then you would have a clear idea of the keywords that you actually need to optimize for.
Now comes the tricky part, which is deciding on the final list of keywords you are going to use for your campaign. Choosing the right keywords is imperative so you should take your time with this. The best way is to measure the keywords against some factors and check whether they tick all the boxes. The factors you can use could include:
- Relevance to your website
- Keyword for entire website or specific webpage?
- Level of competition
- Cost of acquisition
- Probable revenue generated by adding the keyword
You need to check each keyword against these factors to check whether it is worth doing keyword optimization for.
Obviously you cannot just use any keyword you please at random. A little organization is required which is where SEMrush can help you. Arrange the keywords in terms of priority or the volume of traffic they can generate for your website. Also, make sure you are using the main keywords you have selected in the content you post and all the ad copy you write. You have to use the best keywords if you are to find success with SEO keyword optimization.
So, if you feel that your website’s search engine ranking and position needs to be improved, you need to start taking action now. The competition is growing in the online market and you will lose out if you delay your tactics. There is no reason for you not to engage in keyword optimization. What this will do is take your website to the top which will further boost your revenue and sales. There are too many great benefits to ignore by optimizing keywords so start improving your position now.