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SEMrush Blog

Keyword Research and Management Solutions for AdWords

SEMrush Blog
Keyword Research and Management Solutions for AdWords


It is a main Google advertising product and one of their main sources of income. It has lots of advantages. This online advertising program will help you gain new customers even if you do not have big money or a lot of free time to run your ads. The most important advantages are:

  • Your ads will be shown only to people who are already searching for a product by a certain keyword.
  • You can choose the location for your ads, starting from websites where you want people to see it, finishing with the geographical location. For example, if you want to advertise a souvenir shop in Hawaii, you should choose Hawaii out of a million other places in the settings.
  • The third advantage is that AdWords has a big audience throughout the internet and you are likely to find many customers.
  • You are not charged for your ads being displayed - you pay only for the amount of clicks.
  • You can choose the bidding option that suits you better out of many others.
  • It is up to you how much you want to spend and you will never be charged more than the amount you specified.

So, have we convinced you in the efficiency of Google AdWords? Not yet? There are some more pluses to this program:

You can follow the reports and find out how many visitors have joined your business, where they came from and other important information.

What do you need to join this awesome Google service? Just create your own AdWords account and all the super cool options of the AdWords tool are at your disposal!

You’ll probably ask: “What is the most important factor that will make my online business successful?” We will give you a clear answer. The key to success is the keywords that you use in your Google ads! There are a great number of tools that can help you to keep track of events in the online business world and choose the best keywords for your project. We are happy to introduce you to some of the most advanced and useful pieces of software to do just that.

First of all, let’s take a closer look at the Adwords Keyword tool.

Google Adwords Keyword Tool

Thanks to this awesome Google AdWords keyword tool you will be able to see various statistics along with the keyword ideas. For example, you will see how competitive your keyword is, the amount of people that look for this word monthly in certain countries, or all over the globe. There are additional drop-down tabs that you can choose for getting different additional information about your Google ad, like the percentage of time since your ad has been launched, the percentage of searches on the certain keyword in the Google network, approximate CPC, local search trend statistics for your keyword ideas and so on.

Let’s take a look at another AdWords keyword tool...

AdWords Wrapper

Adwords wrappers are a useful free SEO tool that will allow you to find the keywords “embraced” with "quotation marks" (phrase match) and [square brackets] (exact match) for you to use them in your Google AdWords campaigns. The disadvantage of this software is that you will have to use the Google Adwords Keyword Tool or some other program to find the keywords first and only - then you can use this tool, entering a keyword phrase per line. After this click the Adwords Wrapper button. One of the advantages of this keyword tool is that the duplicates are removed automatically and you do not have to spend half an hour fishing for the “twin words”.

One of the most useful tools for your Adwords campaign management is the AdWords Editor. Let’s review it.

AdWords Editor

You can download this application for managing your advertising campaigns. This software is mostly designed for advertisers who run several campaigns and have long keyword lists - although it can be useful for advertisers with accounts of any size. Thanks to this program you can work offline changing your campaigns, and then upload the changes back to AdWord whenever you want. You can store and navigate several accounts at the same time, make practically any changes to your campaigns (change of keywords, conduct a significant search and get a large scale statistics in no time, export a snapshot of your account data for storing, sharing files, importing the archives, etc. Also it has other useful options for making the process of AdWords management easier for you.

Another useful keyword tool is Keyword Eye.


Let us introduce to you a powerful keyword tool that can offer you a wide range of services to help you find the most popular keywords, outdo your rivals and leave them far behind.

If you want to do some serious spying on your rivals - use the SEMRush keyword tool for that purpose. Not only will it allow you to do research on a specific keyword, but also a specific domain name and URL. If you want to find out what keywords your competitor is targeting and where they are ranking better, then SEMrush is your perfect choice.

Start searching and you will get the results according to the following criteria: keyword summary, phrase match report, related keywords report, organic results, and Adwords data. Let’s take an internet smartphone shop as an example: http://www.wirefly.com

What you get at first is a general overview of the rival’s website traffic and the keywords it ranks for. By clicking the Full search button, you will get a perfect list of the keyword and URL rankings in SERP, information about CPC, keyword trends and about the SERP sources. There is a unique function of finding related keywords which is a great advantage. It is very useful information - if you want to extend the list of your keywords or learn more information about your competitors.

Ads history will reveal data about the ads your competitors have used at a certain period of time and what keywords they have used in their Google ads, how those keywords ranked and what benefit they brought to their owners.

We hope that this brief description of the SEMrush keyword tool convinced you that it is the best solution for your Adwords management and Google ads promotion. We believe that thanks to this super powerful software by SEMrush you will develop a perfect strategy of how to conquer the world of online business!

You can find the tools mentioned above here:

AdWords: https://adwords.google.com

Google Adwords Keyword Tool : https://adwords.google.com/o/KeywordTool

AdWords Wrapper: http://www.mikes-marketing-tools.com/adwords-wrapper.html

AdWords Editor: http://www.google.com/intl/en/adwordseditor/

Keyword Eye : http://www.keywordeye.com/

SEMrush: http://www.semrush.com/

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