Keywords search is carried out to find content relevant to the terms you are looking for. While keyword search can be done, among other ways, via library and catalog number systems, it is commonly used to refer to online search engines.
Keyword research is important for search engine optimization or SEO. SEO describes all the techniques that increase the viewership of a website and improves its ranking on search engines. Keyword search is the central component of SEO, without which this discipline has nothing to stand on.
So, if you want to promote your website, you have to build it around keywords that are popular on search engines and which have a good search query volume. Let’s go over some tips that will help you with keyword searching for your website.
It is prudent at this time that you familiarize yourself (if you haven’t already done so) with Google AdWords, Google’s keyword research tool. Simply enter search keyword related to your website and AdWords will display the monthly search query volume of the particular word or phrase. You will also receive a list of related terms and their keyword search volume.
Although Google is the most popular search engine out there, you can search keywords on other platforms as well, such as Yahoo! Keyword Research Tool and Bing Keyword Research. Learning to use these tools is the first step in conducting successful keyword research for your website.
There are several techniques that will help you use these resources efficiently. To start off, you should keep your target audience in mind. Also determine what your website is offering.
Next, make a list of all search terms that you think people will use to look for the product or service you are offering. Try to be as creative as you can in this brainstorming process and also involve friends and colleagues to obtain plenty of ideas.
Not to mention, you also have to think of search keyword terms for each page of your website as well. For instance, if your website is about music instruments, then one page will be about guitars. So the possible SEO keyword search terms can be “acoustic guitars”, “electric guitars”, and “used guitars”. Just think of 2-3 search terms for each page of your website.
Once you develop a rough list of keywords, test them out in one of the tools mentioned above and get the specific terms. From the suggestions provided by the keyword tools, weed out the keywords that are most directly related to your website.
This is important because highly focused keywords can be seamlessly incorporated throughout the website and will not look stuffed. Nowadays, search engines, especially Google, keep an eye on websites that rely exclusively on keyword stuffing to improve their ranking. Guess what? It doesn’t work anymore!
So once you settle down on the final list of keywords, incorporate them throughout the website where they fit in logically, in the copy, titles, or Meta tags. When you are writing articles or sales copy, you can use the titles creatively in the title, sub headings, or the main text body.
Note that employing such techniques will not make your website successful overnight. In fact, it can take anywhere from 3 to 6 months before your website even manages to attract a decent following. However, it is well worth the wait.
If you only use focused keywords and include them in your website where they fit naturally, Google will eventually give you a high ranking based on the quality you offer. Moreover, people who do keyword searches are looking for quality information, which can only be provided with the right use of keywords. If you manage to do so, you can convert viewers into customers in no time.