Sometimes I am blown away by the keywords people use that don’t help their SEO campaign at all. But let’s be fair, choosing the right keyword isn’t easy. Over here, we are going to talk about some of the difficulties people face when choosing keywords and how you can become better at it by avoiding some of the most common mistakes. So, let’s get to it!
The biggest mistake people make when choosing keywords is that they choose a keyword that is far too broad or does not directly relate to the services they provide or their niche market. When choosing a keyword, there are several variables one should consider, which are:
- A keyword or keyword phrase’s conversion potential.
- A keyword’s search volume, and
- The estimated time for a keyword to dominate a search engine ranking page.
Google Insights and Google Keyword External Tool are both good keyword selector tools that every SEO should use to optimize their website. Now, here are some of the other difficulties that people face when selecting a keyword.
1. Unable to Reflect how People Carryout Searches:
Sometimes, search terms that are used by companies and businesses reflect the way they look at their target audience instead of looking at the way their target audience would. This is the most common mistake made when using a keyword selector and is not productive in any circumstance as it leaves the target audience out of the picture, further isolating them from your product and service.
Another keyword method people use is by using too much industry jargon that is sometimes not even a part of the target audience’s vocabulary. When choosing keywords, using terms that are only used by you is not beneficial either, as branded terms used by companies in a keyword selector are more often than not, unfamiliar to many searchers. It doesn’t mean you shouldn’t be using target jargon or keyword phrases in a search strategy, just that it should be balanced with keywords that people actually use when looking for something.
2. Failing to Perform Keyword Analysis:
One of the reasons why people use a keyword selector to optimize their organic search presence is because they want their website to appear higher up in the SERPS results. Failing to do so can inevitably cause a website’s position on the search results page to drop, enabling the competitors to get those extra clicks.
The two things that normally happen in this scenario is, not performing a competitive keyword research, makes you wind up targeting keywords in the keyword selector that don't really help you capture any share of the competitive market. Secondly, by choosing keywords like these, you miss out on important search terms that your competitors are targeting but that you forgot to include in your keyword arsenal.
3. Keeping Track of the Bottom Line:
It doesn’t matter what your competitors are doing, you should always keep track of your search terms in the keyword selector and how it is affecting your bottom line. Using Google’s analytics tools effectively, you can determine which search terms generate traffic that converts to leads and customers.
4. Not Knowing your Geography:
If you are a local or regional business, getting geographic search terms in a keyword selector for your service is probably a good idea. This little detail is easy to overlook when searching for a target keyword, but it is a great way of knowing how traffic originates and where it originates from in your area. To get a clear view, filter your search with a keyword selector tool like Google’s Keyword Tool.
5. Monitoring Latest Search Trends:
While considering which keywords to target when choosing keywords, if you are not able to keep up with the latest popularity trends over time, then you will keep yourself from getting ahead of a potential search boom. This is the reason why many businesses use this as a crucial research tactic for ranking higher in the search engine page.
6. Failing to Adjust Over Time:
And finally, just as you should be monitoring the search results trends in keywords, you should also be monitoring the performance of those keywords. People are sometimes unable to see the importance of viewing their keywords or link building efforts regarding their listing in the SERPs. Keeping an eye out for the keywords that are actually driving the traffic to your website, thus creating leads into potential customers is a good way of staying ahead of the game when using a keyword selection tool.