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SEMrush Blog

Keywords: The Best Fuel of Successful SEO campaign

SEMrush Blog
Keywords: The Best Fuel of Successful SEO campaign

Looking for the right keywords

Assuming you have decided to establish an effective online presence and are looking to get your business on the Web, you will definitely need to create an effective SEO strategy. When it comes to SEO or pay per click advertising one may certainly say that it almost fully depends on the right keywords whether or not you will succeed. So what are the right keywords and how can you find them? What is the keyword tool you will need to choose the proper keywords and make website performance efficient and AdWords campaign management profitable?

What keyword research tool might be of use?

Google AdWords Keyword Tool is a free keyword tool that is designed for beginners or even skilled SEO analysts to perform efficient keywords searches. This keyword tool will help you to discover the variants of keywords that you may miss while working out a semantic core for your site which is a list of search queries that is aimed at promoting your website in search engines. So when you have the initial variant of a keywords list, the next step is to find more queries to complete your final keywords list - or even find better ones.

You are able to see how exactly people search for a particular topic. It is really important to look for the right keywords and determine on what phrases users search for the information they need to be successful in promoting the site and bringing the target audience to it. You just need to enter the keywords you have to see the related ideas you can use for your site and PPC campaigns. Thanks to global statistics Google’s Keyword suggestion tool relies on, you will get a huge list of more or less related keywords; you will also need to sort and analyze to decide on whether they are good for you. And although there is a possibility of choosing an exact match search option to find strictly closely related keywords and variants, you still receive a great number of results that may not be useful to you.

Looking for the tips to improve the keywords list?

To create the most complete list of the best keywords and related queries, you will need an additional keyword research tool to perform better than your competitors - and this is how SEMrush may be helpful to you. You are able to choose from many good keywords for search optimization and your AdWords campaign by means of SEMrush.com. Analyzing the most successful competitors is the best way to achieve great results and get highly ranked on search engines. It really simplifies your task to find the best keywords, and what is even more important – correct keywords to improve your performance. You can see what words will work for you and which ones to avoid in order to maximize your gains. 

Getting started with the best keyword research

One of the basic and most popular reports provided by SEMrush is the organic keyword report. To get it, you only need to enter the domain name of your competitor you want to analyze in the search bar and click the search button (make sure to choose the local version of search engine).

The first thing you should see (and be able to understand) if you explore the website to find new keywords - are the positions of this site for certain queries. At this stage you are able to see if you have actually chosen the right competitor to check the keywords campaign of. If this site is in TOP 10 on SERPs, it is a good sign to continue! Along with the position for the certain keyword, you can also see what the exact number of queries for this keyword per month is for the corresponding local version of the search engine.

Another useful keyword tool both for SEO and PPC management: CPC, which is the average price of a click of an Ad we see in results that SEMrush has explored for the domain entered. You need to know what the cost is that advertisers pay for a certain word so you can decide if it worth your consideration.

What about landing pages?

Next, what you are able to discover is a URL of the page on the site that was displayed in the search results page for a particular keyword. This is supposed to help you to identify your landing pages. Because bringing a visitor to a wrong page (a page that is not related to visitor’s query) will result in increasing bounce rates. So, what one needs to understand is that besides checking keyword popularity, it is really important to choose the correct keywords for particular pages on a website. Make sure you have the services you advertise or goods you offer on a page you strive to bring a visitor to. Check your competitors’ landing pages to see what their strategy was that resulted in high positions on search engines.

Getting even more with SEMrush

One more really useful option is the traffic ratio that compares the number of visitors coming to the site from certain search request to all visitors to the site from search results. What you may find out here is that even if a keyword brings a site to the 6th position in the search results, in fact it delivers a greater % of traffic to the site. So maybe it is better to use such keywords instead of those that have higher CPC.

It may be worth checking the estimated value of the organic traffic delivered by the query as opposed to the cost of purchasing the same volume of traffic through Ads to perform more thought-out analysis for your future AdWords campaign management.

SEMrush provides you with a great opportunity to check the competition for keywords you consider using. The larger the number is - the more advertisers there are. It is really important to take a practical view of the situation while assessing keywords you are going to use for your site promotion. Because if you’re chosing head queries and high competitive search keywords for a search marketing campaign of a site that is hardly supposed to compete in this topic from the very beginning, this will most certainly result in failure. That is why the SEMrush keyword research tool can help you learn what keywords you can specifically compete with.

Also the following data are available in the organic keyword report:

● Results (the number of search results the search engine returns for this query);

● Trend (dynamics of change in the past 12 months);

● SERP source (possibility to see Google.com’s cache of search results for a   term as it appeared on the day of database collection).

Learn more about SEMrush PPC management tools to perform successful AdWords campaigns.

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