Online marketing changes every day, and if you are just stepping into this industry, it will be overwhelming and exhausting when you attempt to learn all the tricks, tools and techniques you need to ensure your clients are satisfied with your work. To keep up, you need a strong foundation of what are the hottest trends, the best ways to create compelling content and how to analyze what is working and what isn’t working. You must be able to think critically, act independently and be creative 24/7.
SlideShare is a brilliant resource to provide you short guides specifically geared towards your industry, and useful resources created by industry leaders and influencers.
I’ve put together this guide of my favorite presentations that were the most informative about digital marketing to help guide beginners and intermediate marketers.
1. Seven Habits of Highly Effective Digital Marketers
http://www.slideshare.net/DALondon/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015
Before you dive head first into planning a social media strategy for your clients, you need to invest the time researching what it takes to be a successful digital marketer. This presentation doesn’t list the technical skills, but assumes you are already working on them. Social media marketing techniques are an important part of building a brand’s online presence. This presentation reviews how you handle your day-to-day management and covers a few habits which help you focus and enact your plan of action.
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2. How to Write a Business Blog
http://www.slideshare.net/barryjfeldman/how-to-write-a-business-blog
Blogging is the cornerstone of content marketing – and content marketing is a key component of your social media strategy. When you create content, you will have something to talk about, share customer stories, showcase an event or provide a glimpse behind the scenes. However, any business looking into content marketing should only invest in creating a blog if it is updated, consistent and relevant to your audience.
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3. 20 Facebook, Twitter, LinkedIn 7 Pinterest Features You Didn't Know Existed (But Totally Should)
http://www.slideshare.net/HubSpot/20-facebook-twitter-linkedin-pinterest-features-you-didnt-know-existed-but-totally-should
Even with a few years of digital marketing under my belt, I learned something new when I reviewed this presentation! While this is not strictly about digital marketing or tactics to improve your skills; the features mentioned are useful to anyone that wants to learn new features for the social platforms they currently use.
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4. 4 Tactics to Build Word of Mouth
http://www.slideshare.net/ReferralCandy/4-tactics-to-build-word-of-mouth
Here are the systematic steps to ensure the word spreads about your client through influencers, building brand authority and stand out! Adapted from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build Your Word of Mouth," this presentation is full of useful tips.
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5. From Fans to Advocates: How to Build Community and Grow #BrandLove
http://www.slideshare.net/hootsuite/from-fans-to-advocates-how-to-build-community-and-grow-brandlove
If you are looking for the best practices and real-world examples of how a strong community of fans and followers can become a powerful tool, this presentation explains it all with the Hootsuite community, Five Guys, Hershel and the Florida Panthers. If your client is interested in building a brand ambassador program, this gives you a brief overview on what successes it can bring and why it’s worth it.
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6. Digital Marketing Hacks: 39 Ways to Grow Your Traffic, Increase Conversions and Generate More Sales
http://www.slideshare.net/ChristopherGimmer/digital-marketing-hacks-39-ways-to-grow-your-traffic-increase-conversions-and-generate-more-sales
If you are struggling to increase website traffic and convert visitors to email subscribers, these tips are a fantastic start to help you develop a useful strategy to increase sales. From landing pages to ebooks to creating visual content, this outlines several tactics that work for large brands as well as small businesses.
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7. 5 Critical Rules for Writing Compelling Copy
http://www.slideshare.net/HennekeDuistermaat/5-critical-rules-for-writing-compelling-copy
Want to catch a viewer’s attention to your social media posts? Write compelling copy that sells your product and business, but cut the extra words – tell them why it matters to them. Ask yourself what problem you are solving and what social proof are you providing. This presentation outlines the critical differences between a blog post that falls flat and one that converts visitors into buyers!
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8. 5 Content-First Marketing Steps to Jurassic Conversion
http://www.slideshare.net/aschottmuller/5-contentfirst-marketing-steps-to-jurassic-conversion
If you’re feeling a little lost on what content you need to create and how to collect leads through content marketing and social media, this explains it all with some amazing visuals from the "Jurassic World" movie. It goes into details about how to craft landing pages, call-to-actions, and provides a few examples to aid you in your social media marketing efforts.
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9. The Rise of Social Media Video Marketing
http://www.slideshare.net/vaynerchuk/the-rise-of-social-media-video-marketing
Video is one of the best ways to draw attention to a brand, and a successful marketer must adapt to the changes when it comes to video marketing. Advertising on social media platforms now includes videos as well, so you can create a targeted message that relates directly to the audience you specified.
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10. Trading Up the Chain: How to Make National News in 3 Easy Steps
http://www.slideshare.net/ryanholiday/tmil-slideshare-v19
What is viral marketing all about? How can you build buzz around a new project no one has heard about? For those digital marketers that struggle to understand how bloggers are essential to building awareness about a brand, this case study explains one way you can generate buzz. After this presentation, you should definitely have a few ideas on how to help your clients promote a new product or service!
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11. How to Deliver Presentation Slides That Actually Drive Sales
http://www.slideshare.net/rosssimmonds/how-to-deliver-presentations-that-actually-drive-sales-44154772
If you’re looking to create engaging content, but you’re not sure what will convert customers to complete your call-to-action, this presentation gives you the basics of why your content isn’t working and what you can do to fix it.
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12. How to Run Great Webinars Workshop
http://www.slideshare.net/ALATechSource/how-to-run-great-webinars-workshop
Are you looking to run a webinar to build your authority in the social media industry or for one of your clients? Webinars are a little tricky; however the payoff for a successful webinar can gather potential clients to you and retain existing ones. This presentation explains the different types of software and the basics of how to run a webinar workshop.
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13. 26 Time Management Hacks I Wish I'd Known at 20
http://www.slideshare.net/egarbugli/26-time-management-hacks-i-wish-id-known-at-20
Is there not enough time in the day for you to finish all of your work? Here’s what you should be doing to improve your productivity and increase your free time in the day. These tips are essential if you are handling multiple clients or you find yourself staying in the office after hours far too many times days of the week to catch up!
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Share your best digital marketing tips in the comments. Did I miss an important presentation that you feel is essential to beginners?
