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Master Digital Marketing Like a Pro: 13 SlideShare Presentations You Must See

Kathleen Burns
Master Digital Marketing Like a Pro: 13 SlideShare Presentations You Must See

Online marketing changes every day, and if you are just stepping into this industry, it will be overwhelming and exhausting when you attempt to learn all the tricks, tools and techniques you need to ensure your clients are satisfied with your work. To keep up, you need a strong foundation of what are the hottest trends, the best ways to create compelling content and how to analyze what is working and what isn’t working. You must be able to think critically, act independently and be creative 24/7.

SlideShare is a brilliant resource to provide you short guides specifically geared towards your industry, and useful resources created by industry leaders and influencers.

I’ve put together this guide of my favorite presentations that were the most informative about digital marketing to help guide beginners and intermediate marketers.

1. Seven Habits of Highly Effective Digital Marketers


Before you dive head first into planning a social media strategy for your clients, you need to invest the time researching what it takes to be a successful digital marketer. This presentation doesn’t list the technical skills, but assumes you are already working on them. Social media marketing techniques are an important part of building a brand’s online presence. This presentation reviews how you handle your day-to-day management and covers a few habits which help you focus and enact your plan of action.

Favorite Slide:

Favorite Slide 1 Brave Vision

2. How to Write a Business Blog


Blogging is the cornerstone of content marketing – and content marketing is a key component of your social media strategy. When you create content, you will have something to talk about, share customer stories, showcase an event or provide a glimpse behind the scenes. However, any business looking into content marketing should only invest in creating a blog if it is updated, consistent and relevant to your audience.

Favorite Slide:

Favorite Slide 2 Blogging Fit

3. 20 Facebook, Twitter, LinkedIn 7 Pinterest Features You Didn't Know Existed (But Totally Should)


Even with a few years of digital marketing under my belt, I learned something new when I reviewed this presentation! While this is not strictly about digital marketing or tactics to improve your skills; the features mentioned are useful to anyone that wants to learn new features for the social platforms they currently use.

Favorite Slide:

Favorite Slide 3 Save Links

4. 4 Tactics to Build Word of Mouth


Here are the systematic steps to ensure the word spreads about your client through influencers, building brand authority and stand out! Adapted from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build Your Word of Mouth," this presentation is full of useful tips.

Favorite Slide:

Favorite Slide 4 Remarkable Products

5. From Fans to Advocates: How to Build Community and Grow #BrandLove


If you are looking for the best practices and real-world examples of how a strong community of fans and followers can become a powerful tool, this presentation explains it all with the Hootsuite community, Five Guys, Hershel and the Florida Panthers. If your client is interested in building a brand ambassador program, this gives you a brief overview on what successes it can bring and why it’s worth it.

Favorite Slide:

Favorite Slide 5 Community Impact

6. Digital Marketing Hacks: 39 Ways to Grow Your Traffic, Increase Conversions and Generate More Sales


If you are struggling to increase website traffic and convert visitors to email subscribers, these tips are a fantastic start to help you develop a useful strategy to increase sales. From landing pages to ebooks to creating visual content, this outlines several tactics that work for large brands as well as small businesses.

Favorite Slide:

Favorite Slide 6 Create Landing Pages

7. 5 Critical Rules for Writing Compelling Copy


Want to catch a viewer’s attention to your social media posts? Write compelling copy that sells your product and business, but cut the extra words – tell them why it matters to them. Ask yourself what problem you are solving and what social proof are you providing. This presentation outlines the critical differences between a blog post that falls flat and one that converts visitors into buyers!

Favorite Slide:

Favorite Slide 7 Do Write

8. 5 Content-First Marketing Steps to Jurassic Conversion


If you’re feeling a little lost on what content you need to create and how to collect leads through content marketing and social media, this explains it all with some amazing visuals from the "Jurassic World" movie. It goes into details about how to craft landing pages, call-to-actions, and provides a few examples to aid you in your social media marketing efforts.

Favorite Slide:

Favorite Slide 8 Conversion

9. The Rise of Social Media Video Marketing


Video is one of the best ways to draw attention to a brand, and a successful marketer must adapt to the changes when it comes to video marketing. Advertising on social media platforms now includes videos as well, so you can create a targeted message that relates directly to the audience you specified.

Favorite Slide:

Favorite Slide 9 Vine

10. Trading Up the Chain: How to Make National News in 3 Easy Steps


What is viral marketing all about? How can you build buzz around a new project no one has heard about? For those digital marketers that struggle to understand how bloggers are essential to building awareness about a brand, this case study explains one way you can generate buzz. After this presentation, you should definitely have a few ideas on how to help your clients promote a new product or service!

Favorite Slide:

Favorite Slide 10 Informing Bloggers

11. How to Deliver Presentation Slides That Actually Drive Sales


If you’re looking to create engaging content, but you’re not sure what will convert customers to complete your call-to-action, this presentation gives you the basics of why your content isn’t working and what you can do to fix it.

Favorite Slide:

Favorite Slide 11 Content Sucks

12. How to Run Great Webinars Workshop


Are you looking to run a webinar to build your authority in the social media industry or for one of your clients? Webinars are a little tricky; however the payoff for a successful webinar can gather potential clients to you and retain existing ones. This presentation explains the different types of software and the basics of how to run a webinar workshop.

Favorite Slide:

Favorite Slide 12 Webinars

13. 26 Time Management Hacks I Wish I'd Known at 20


Is there not enough time in the day for you to finish all of your work? Here’s what you should be doing to improve your productivity and increase your free time in the day. These tips are essential if you are handling multiple clients or you find yourself staying in the office after hours far too many times days of the week to catch up!

Favorite Slide:

Favorite Slide 13 Priorities

Share your best digital marketing tips in the comments. Did I miss an important presentation that you feel is essential to beginners?

Kathleen Burns

A veteran community member.

Kathleen Burns is a former Community Manager of SEMrush.
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ayushii kesha

Either just recently joined or is too shy to say something.

Thanks for sharing this, its truly amazing, the information provided by you is very impressive helpful and informative keep up the good work i love to see more [link removed by moderator]

Either just recently joined or is too shy to say something.

Do have a look at this one: It's a LIVE case study based presentation about Social media ROI and Digital marketing for Corporate Brands - http://www.slideshare.net/Your...

Either just recently joined or is too shy to say something.

Hey Ananth! I am missing a slideshare on the steps for return on investment, my mistake! And this slideshare has some great data for their case study.

However, I think I would prefer if it was made clearer on how they reached each step and what they did before moving on to the next step. For beginners, a presentation should explain with more than just a graph to help them realize how they can create their own reports or case studies for clients.

I'm sure that during the presentation/speech they presented their reasoning, they verbalized how they achieved it, but I don't see everything here.

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