There is no dearth of information regarding search engine optimization (SEO) on the internet. A simple Google search is all it takes to bring you face to face with all the tips, tricks, tactics and techniques you can use to take your website to the top. What this also means is that there are too many people saying the same thing. You cannot be sure about which person in the SEO business to trust. Too many cooks may not spoil the broth in this case but they can surely end up confusing you.
There are simply too many people writing about SEO. The problem is that they are all writing about the same thing. They don’t deviate from the standard best practices, how to manipulate Google’s algorithm, etc. There are only a handful of people who actually provide valuable insight into the world of SEO whom you can rely on to enhance your knowledge regarding SEO. Knowing who you can trust is important to filter out the noise which comes with the huge volume of information you find online.
Yet, there are some people who have made their mark in the SEO business and are now considered to be the most leading and credible SEO experts. They are the ones you should be following and reading their posts. Every SEO writer would say that keywords are important for success, but only a few actually recommend quality resources like SEMrush that can enable you to find the most relevant and high value keywords for your campaign.
Without further ado, here are the top people in the SEO business. I am quite sure you would recognize the first name on the list.
When you hear the name Matt Cutts, SEO is the first thing that comes to mind. Currently, Cutts is serving as the head of web spam at Google. Most of his time is spent telling people what Google doesn’t want them to do in a bid to get ahead of the pack. He was also one of the brains behind the SafeSearch feature on Google Search. Even though Google’s attitude may appear dominating to SEO professionals, Cutts has been providing valuable tips and tricks to master Google SEO. He regularly blogs on several websites and his videos about web spam and SEO are authentic sources of information. Without a doubt, Matt Cutts is the most popular person in the SEO business.
Vanessa Fox set up the Google Webmaster Central blog. The blog has been helping webmasters make websites that are geared towards SEO. As a result, they are able to benefit in a better way from Google Search. Fox has been called a ‘cyberspace visionary’. She is also a spokesperson for Google. Working for Google means she has a unique insight into what goes on behind the scenes at the leading search engine in the world. She is a regular contributor as writer and editor at Search Engine Land. You will find her posts information and insightful, telling you more about what it takes to become an SEO expert.
Like Ms. Fox, Fishkin has also made his name setting up a website. In his case, it is SEOmoz. SEOmoz is considered to be the foremost source of information regarding SEO best practices and the news currently doing the rounds. Fishkin contributes the Whiteboard Friday feature on his website every week, providing a wealth of information related to latest developments in the SEO business. He challenges Cutts for popularity in the SEO world, though Fishkin still needs some catching up to do. Leading a reliable and authentic SEO website makes Fishkin one of the top people in SEO today.
The three people mentioned above are clean-cut and popular. Michael Gray has been in the internet marketing industry since it took off, but he is more known for his controversial viewpoint regarding SEO and other online marketing tactics. Gray had been a web developer before the SEO boom. He now serves as a consultant as well as a regular blogger. His blog is hosted at Wolf-Howl.com. His unparalleled experience in this market makes him a bonafide SEO expert.
If experience makes a man, Danny Sullivan is the man. He has been around since before Google, Yahoo and the likes came into being. Sullivan has a keen insight into search engines and is seen a world authority on them. He founded Search Engine Watch in 1997, which was described by Yahoo as the leading source of information regarding search. After SEW was sold in 2006, Sullivan created Search Engine Land. Once again, his website has been credited as one of the best SEO websites there are. Also, Sullivan has been quoted numerous times by leading media outlets, proving that he is a leading light in the SEO business.
So, these are the cream of the crop as far as SEO is concerned. These five people are the ones you should be following if you want to succeed in SEO.