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A Message from Oleg Shchegolev, CEO of SEMrush

Kathleen Garvin

On Sunday, November 24, SEMrush will be celebrating a milestone. After a short beta testing period, this was the day we had our first customer back in 2008.

Five years later and growing strong, we have you, our users, to thank. We are grateful for your support!

You know who has some interesting insights on SEO, past and present? Our SEMrush CEO, Oleg Shchegolev.

Here are some of his thoughts.

Oleg Shchegolev

"I’ll start with the earlier days. Back in 2000, SEO optimization didn't exist in the way we are used to now. SEO looked like child's play compared to today.

Thirteen years ago, I started to develop websites and promote them. Back then it was enough to make a facile design consisting of 10 pages and find the right keyword density for the site to generate enough traffic. Then Google started an 'arms race,' and algorithms and methods of SEO became more complicated. Old features no longer worked.

I have been in this market since the beginning, and I have seen how we've come to the modern understanding of SEO optimization. It helped me become a professional who engaged in the development of sites in my free time. I'm now quite the proficient SEO, and I have an understanding of our future product, our audience and our strategy.

In 2006, we started to develop SEOQuake — a toolbar that gave a wide range of different metrics right in your browser. In 2007, we started developing SEOdigger, a SEMrush prototype, just for ourselves and our friends. Why did we create it? Because we faced a problem that couldn't be solved by any other product we saw on the market. Eventually, we created SEMrush, which is now used by professionals all over the world.

Why is our product in demand? Because we asked the right questions that troubled hundreds of thousands of professionals. And we found the answers."

Any memories of SEO you'd like to share? Feel free to leave them in the comments!

*Image found at Promodo

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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