en
English Español Deutsch Français Italiano Português (Brasil) Русский 中文 日本語
Go to Blog
Olga Smirnova

15 Most Challenging Tasks of Content Marketers [SEMrush & CMI Joint Study 2018]

98
Wow-Score
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length.
This post is in English
Olga Smirnova
This post is in English
15 Most Challenging Tasks of Content Marketers [SEMrush & CMI Joint Study 2018]

Content marketing has long been an integral part of almost any digital marketing strategy. At SEMrush we know that content marketing tasks are a big part of the daily workflow of marketing professionals. Therefore, we actively concentrate our efforts on the development of content tools and have developed an all-in-one toolkit to help digital marketers with their workflow.

As always, we set ourselves an ambitious goal - to create the best solution for effective implementation of content marketing tasks. And the first step to achieving this goal is to understand the greatest barrier faced by content professionals - what prevents them from performing their work faster and more efficiently?

We partnered with the Content Marketing Institute and conducted a survey with our subscribers about content marketing workflow and tasks. As a result, we received many interesting insights that allowed us to not only understand the key problems of content marketers but also gave us ideas on what would help them solve these problems and create successful content. These conclusions are outlined in a white paper “The Invisible Key to Content Success: The Importance of Data Consolidation, Collaboration & Workflow”. We also plan to use the findings for the further development of our content tools and features.

In this infographic, we want to share with you the top 3 problems of 5 content professionals: content strategists, PR/marketing specialists, content writers, editors, and project managers. We also share our vision about the solution to these problems, while you'll also find a number of fantastic tips in our content marketing strategy guide.

Preview: The Ultimate Guide for Content Marketers by SEMrush

In today's highly competitive world of digital marketing, it's more important than ever to produce interesting and valuable content with which people actually wish to engage. If you are aiming to create successful content marketing campaigns, begin by leveraging powerful tools that will help you to take your content to the next level. Here at SEMrush, we have compiled the ultimate...

Get Free PDF
 

semrush-smi-reserch-infographic.png

SEMrush Solutions and Features

There are a lot of challenges that content professionals face at the different stages of the content lifecycle. And looking at our research, we can assume that the hardest part of content marketing is not the creation process itself, but preparation for it - analysis, planning, management, and collaboration. We at SEMrush aim to make this preparation as seamless as possible for content professionals. Below you can find a list of our solutions you can start using right now, as well as the features we are planning to launch soon. Boost your content results with the SEMrush Content Marketing Toolkit.

semrush-smi-reserch-infographic.png

Which tasks are eating up your productivity? Please share them in the comments below!

Preview: The Key to Content Success: SEMrush & CMI Joint Research

Content marketing is a complex process that involves researching, planning, creating, distributing, and analyzing content. Those who work in this field must solve complicated challenges during each of these stages. In an effort to shed some light on the current state of content workflow, we conducted research in partnership with the Content Marketing Institute. The insights gleaned from the study...

Get Free PDF
 

Olga Smirnova
SEMrush

SEMrush employee.

Product Marketing Manager at SEMrush.
Send feedback
Your feedback must contain at least 3 words (10 characters).

We will only use this email to respond to you on your feedback. Privacy Policy

Thank you for your feedback!